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CONSUMERS’ PURCHASE INTENTIONS TOWARDS NATURAL COSMETICS

Matea Matić ; University of Dubrovnik, Department of Economics and Business Economics, Dubrovnik, Croatia
Barbara Puh   ORCID icon orcid.org/0000-0002-8454-0762 ; University of Dubrovnik, Department of Economics and Business Economics, Dubrovnik, Croatia

Puni tekst: engleski, PDF (192 KB) str. 53-64 preuzimanja: 11.255* citiraj
APA 6th Edition
Matić, M. i Puh, B. (2016). CONSUMERS’ PURCHASE INTENTIONS TOWARDS NATURAL COSMETICS. Ekonomski vjesnik, 29 (1), 53-64. Preuzeto s https://hrcak.srce.hr/161033
MLA 8th Edition
Matić, Matea i Barbara Puh. "CONSUMERS’ PURCHASE INTENTIONS TOWARDS NATURAL COSMETICS." Ekonomski vjesnik, vol. 29, br. 1, 2016, str. 53-64. https://hrcak.srce.hr/161033. Citirano 27.10.2021.
Chicago 17th Edition
Matić, Matea i Barbara Puh. "CONSUMERS’ PURCHASE INTENTIONS TOWARDS NATURAL COSMETICS." Ekonomski vjesnik 29, br. 1 (2016): 53-64. https://hrcak.srce.hr/161033
Harvard
Matić, M., i Puh, B. (2016). 'CONSUMERS’ PURCHASE INTENTIONS TOWARDS NATURAL COSMETICS', Ekonomski vjesnik, 29(1), str. 53-64. Preuzeto s: https://hrcak.srce.hr/161033 (Datum pristupa: 27.10.2021.)
Vancouver
Matić M, Puh B. CONSUMERS’ PURCHASE INTENTIONS TOWARDS NATURAL COSMETICS. Ekonomski vjesnik [Internet]. 2016 [pristupljeno 27.10.2021.];29(1):53-64. Dostupno na: https://hrcak.srce.hr/161033
IEEE
M. Matić i B. Puh, "CONSUMERS’ PURCHASE INTENTIONS TOWARDS NATURAL COSMETICS", Ekonomski vjesnik, vol.29, br. 1, str. 53-64, 2016. [Online]. Dostupno na: https://hrcak.srce.hr/161033. [Citirano: 27.10.2021.]

Sažetak

The purpose of this paper is to determine which variables influence consumers’ intentions towards purchasing natural cosmetics. Several variables are included in the regression analysis such as age, gender, consumers’ purchase tendency towards organic food, consumers’ new natural cosmetics brands and consumers’ tendency towards health consciousness. The data was collected through an online survey questionnaire using the purposive sample of 204 consumers from the Dubrovnik-Neretva County in March and April of 2015. Various statistical analyses were used such as binary logistic regression and correlation analysis. Binary logistic regression results show that gender, consumers’ purchase tendency towards organic food and consumers’ purchase tendency towards new natural cosmetics brands have an influence on consumer purchase intentions. However, consumers’ tendency towards health consciousness has no influence on consumers’ intentions towards purchasing natural cosmetics. Results of the correlation analysis indicate that there is a strong positive correlation between purchase intentions towards natural cosmetics and consumer references of natural cosmetics. The findings may be useful to online retailers, as well as marketers and practitioners to recognize and better understand the new trends that occur in the industry of natural cosmetics.

Ključne riječi
Consumer purchase intentions; consumer tendencies; natural cosmetics

Hrčak ID: 161033

URI
https://hrcak.srce.hr/161033

Posjeta: 11.454 *