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THE INFLUENCE OF A VISITOR’S PERCEPTIONS OF A MUSEUM’S WEBSITE DESIGN ON BEHAVIOURAL INTENTIONS

Dina Lončarić   ORCID icon orcid.org/0000-0003-2285-0252 ; University of Rijeka, Faculty of Tourism and Hospitality Management, Rijeka, Croatia
Marina Perišić Prodan   ORCID icon orcid.org/0000-0003-1954-4481 ; University of Rijeka, Faculty of Tourism and Hospitality Management, Rijeka, Croatia
Ivana Ribarić   ORCID icon orcid.org/0000-0001-8238-8317 ; University of Rijeka, Faculty of Tourism and Hospitality Management, Rijeka, Croatia

Puni tekst: engleski, PDF (266 KB) str. 65-79 preuzimanja: 755* citiraj
APA 6th Edition
Lončarić, D., Perišić Prodan, M. i Ribarić, I. (2016). THE INFLUENCE OF A VISITOR’S PERCEPTIONS OF A MUSEUM’S WEBSITE DESIGN ON BEHAVIOURAL INTENTIONS. Ekonomski vjesnik, 29 (1), 65-79. Preuzeto s https://hrcak.srce.hr/161037
MLA 8th Edition
Lončarić, Dina, et al. "THE INFLUENCE OF A VISITOR’S PERCEPTIONS OF A MUSEUM’S WEBSITE DESIGN ON BEHAVIOURAL INTENTIONS." Ekonomski vjesnik, vol. 29, br. 1, 2016, str. 65-79. https://hrcak.srce.hr/161037. Citirano 20.10.2019.
Chicago 17th Edition
Lončarić, Dina, Marina Perišić Prodan i Ivana Ribarić. "THE INFLUENCE OF A VISITOR’S PERCEPTIONS OF A MUSEUM’S WEBSITE DESIGN ON BEHAVIOURAL INTENTIONS." Ekonomski vjesnik 29, br. 1 (2016): 65-79. https://hrcak.srce.hr/161037
Harvard
Lončarić, D., Perišić Prodan, M., i Ribarić, I. (2016). 'THE INFLUENCE OF A VISITOR’S PERCEPTIONS OF A MUSEUM’S WEBSITE DESIGN ON BEHAVIOURAL INTENTIONS', Ekonomski vjesnik, 29(1), str. 65-79. Preuzeto s: https://hrcak.srce.hr/161037 (Datum pristupa: 20.10.2019.)
Vancouver
Lončarić D, Perišić Prodan M, Ribarić I. THE INFLUENCE OF A VISITOR’S PERCEPTIONS OF A MUSEUM’S WEBSITE DESIGN ON BEHAVIOURAL INTENTIONS. Ekonomski vjesnik [Internet]. 2016 [pristupljeno 20.10.2019.];29(1):65-79. Dostupno na: https://hrcak.srce.hr/161037
IEEE
D. Lončarić, M. Perišić Prodan i I. Ribarić, "THE INFLUENCE OF A VISITOR’S PERCEPTIONS OF A MUSEUM’S WEBSITE DESIGN ON BEHAVIOURAL INTENTIONS", Ekonomski vjesnik, vol.29, br. 1, str. 65-79, 2016. [Online]. Dostupno na: https://hrcak.srce.hr/161037. [Citirano: 20.10.2019.]

Sažetak

The purpose of this paper is to examine the impact of a museum’s website design on visitors’ intentions. Three hypotheses were set which assume that the design of a museum website has a positive influence on the intention of visitors to return to the website, to personally visit the museum, and to recommend the website to their friends and relatives. To achieve the purpose of the research, empirical research was carried out. The respondents evaluated the websites of 145 Croatian museums and responded to questions which indicate their intention of revisiting the website, personally visiting the museums and recommending the website to other people. The hypotheses are tested and confirmed using the partial least squares structural equation modelling (PLS-SEM). This research confirmed the perception of the website design to be a significant predictor of visitors’ intentions regarding website revisits and of visiting the museums personally. Research results have also confirmed a significant and positive impact of visitors’ assessment of a museum website and their intentions to recommend the website to others. The results of this research contribute to the theory and practice. Interpretation and generalization of the findings should be taken with caution because this study used a convenient sample of university students, which does not represent the entire population of museum website users. The research model represents a novelty in the current research studies, since it contains a new dimension “Overall impression” which has the most effect on the positive evaluation of the website.

Ključne riječi
Museum marketing; web marketing; website; PLS

Hrčak ID: 161037

URI
https://hrcak.srce.hr/161037

Posjeta: 832 *