Stručni rad

SWOT ANALYSIS OF THE REPUBLIC OF CROATIA AS AN INVESTMENT DESTINATION

Hedda Martina Šola

Sažetak

Research has shown that foreign direct investments benefit the economic
development of a host country. However, numerous examples of an inadequate investment
structure point to the possible damages for an economic, as well as socio- political
development of a country. The purpose of this paper is to looks into the structure of total
foreign direct investments realised in the Republic of Croatia and, by using scientific
methods, analyse the importance and the effect of foreign direct investments on the Croatian
economy. Through following world’s the best practice, the paper offers a comparative
analysis of the Republic of Croatia and the countries of the region, with the purpose of
identifying the institutional obstacles for investment and producing a detailed SWOT
analysis of the Republic of Croatia as an investment destination. Despite numerous existing
conventions and protocols, a desired degree of adjustment to international conventions
has not yet been achieved, which hinders investment. The Government should
create a protection mechanism in order to keep the investors in the times of crisis, as well
as policy of attracting the strategically oriented investments that will facilitate long-term
economic growth. The first method through which it is possible to define a strategy of
attracting strategically oriented investments into the economy, is the qualitative identification
of the Republic of Croatia as an investment destination through SWOT analysis.

Ključne riječi

unfavourable investment structure; SWOT analysis of Croatia; competitiveness of Croatian economy; economic growth; strategy for attracting investments

Hrčak ID:

161641

URI

https://hrcak.srce.hr/161641

Datum izdavanja:

8.12.2014.

Posjeta: 2.613 *