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Review article


Ivana Plazibat ; University Department of Professional Studies, University of Split
Ferhat Ćejvanović ; Government of Brcko District of B&H, An Associate of Facul ty of Economics, University of Tuzla
Zorica Vasiljević ; Faculty of Agriculture, University of Belgrade

Fulltext: english, pdf (322 KB) pages 169-188 downloads: 11.324* cite
APA 6th Edition
Plazibat, I., Ćejvanović, F. & Vasiljević, Z. (2016). ANALYSIS OF FRUIT AND VEGETABLE VALUE CHAINS. Poslovna izvrsnost, 10 (2), 169-188. Retrieved from
MLA 8th Edition
Plazibat, Ivana, et al. "ANALYSIS OF FRUIT AND VEGETABLE VALUE CHAINS." Poslovna izvrsnost, vol. 10, no. 2, 2016, pp. 169-188. Accessed 19 Sep. 2021.
Chicago 17th Edition
Plazibat, Ivana, Ferhat Ćejvanović and Zorica Vasiljević. "ANALYSIS OF FRUIT AND VEGETABLE VALUE CHAINS." Poslovna izvrsnost 10, no. 2 (2016): 169-188.
Plazibat, I., Ćejvanović, F., and Vasiljević, Z. (2016). 'ANALYSIS OF FRUIT AND VEGETABLE VALUE CHAINS', Poslovna izvrsnost, 10(2), pp. 169-188. Available at: (Accessed 19 September 2021)
Plazibat I, Ćejvanović F, Vasiljević Z. ANALYSIS OF FRUIT AND VEGETABLE VALUE CHAINS. Poslovna izvrsnost [Internet]. 2016 [cited 2021 September 19];10(2):169-188. Available from:
I. Plazibat, F. Ćejvanović and Z. Vasiljević, "ANALYSIS OF FRUIT AND VEGETABLE VALUE CHAINS", Poslovna izvrsnost, vol.10, no. 2, pp. 169-188, 2016. [Online]. Available: [Accessed: 19 September 2021]

Agricultural products are bought for personal consumption or for further production.
Fruit and vegetables are an important sector of agricultural production in Bosnia
and Herzegovina, as they ensure population food suffi ciency as well as income for rural
farms. In Bosnia and Herzegovina, the market supply chain of fruit and vegetables is short,
which means that the products are sold near the production site or at local markets. Longer
market chains are largely not represented because the producers remain passive and have no
contractual relationship with wholesalers and retailers.
Th e main objective of the paper is to identify and analyze the production and sales
sectors of fruit and vegetables in B&H, as well as to improve the market supply chain through
the proposed application of modern management methods. Th e data in this research were
collected through a survey of agricultural producers (primary sources of information) as
well as by conducting an analysis of secondary data sources (scientifi c and professional literature,
data of offi cial statistics). Th e following research methods were used: survey method,
descriptive method, methods of analysis and synthesis, method of comparison.
As a challenge in managing and establishing a more effi cient market chain, the
question arises of how to include small producers into the modern market chain.

fruit and vegetables production; value chain; supply chain; distribution of fruit and vegetables

Hrčak ID: 170754



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