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Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues, Vol. 30 No. 1, 2017.

Prethodno priopćenje

MICRO FRANCHISING AS A TOOL FOR INCREASING SELF-EMPLOYMENT AND COMPETITIVENESS: CROATIAN EXAMPLES

Aleksandar Erceg   ORCID icon orcid.org/0000-0002-1141-1919 ; Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, Osijek, Croatia
Ljiljana Kukec ; Croatian Franchise Association, Zagreb, Croatia

Puni tekst: engleski, PDF (258 KB) str. 181-191 preuzimanja: 91* citiraj
APA 6th Edition
Erceg, A. i Kukec, Lj. (2017). MICRO FRANCHISING AS A TOOL FOR INCREASING SELF-EMPLOYMENT AND COMPETITIVENESS: CROATIAN EXAMPLES. Ekonomski vjesnik, 30 (1), 181-191. Preuzeto s https://hrcak.srce.hr/183618
MLA 8th Edition
Erceg, Aleksandar i Ljiljana Kukec. "MICRO FRANCHISING AS A TOOL FOR INCREASING SELF-EMPLOYMENT AND COMPETITIVENESS: CROATIAN EXAMPLES." Ekonomski vjesnik, vol. 30, br. 1, 2017, str. 181-191. https://hrcak.srce.hr/183618. Citirano 24.04.2019.
Chicago 17th Edition
Erceg, Aleksandar i Ljiljana Kukec. "MICRO FRANCHISING AS A TOOL FOR INCREASING SELF-EMPLOYMENT AND COMPETITIVENESS: CROATIAN EXAMPLES." Ekonomski vjesnik 30, br. 1 (2017): 181-191. https://hrcak.srce.hr/183618
Harvard
Erceg, A., i Kukec, Lj. (2017). 'MICRO FRANCHISING AS A TOOL FOR INCREASING SELF-EMPLOYMENT AND COMPETITIVENESS: CROATIAN EXAMPLES', Ekonomski vjesnik, 30(1), str. 181-191. Preuzeto s: https://hrcak.srce.hr/183618 (Datum pristupa: 24.04.2019.)
Vancouver
Erceg A, Kukec Lj. MICRO FRANCHISING AS A TOOL FOR INCREASING SELF-EMPLOYMENT AND COMPETITIVENESS: CROATIAN EXAMPLES. Ekonomski vjesnik [Internet]. 2017 [pristupljeno 24.04.2019.];30(1):181-191. Dostupno na: https://hrcak.srce.hr/183618
IEEE
A. Erceg i Lj. Kukec, "MICRO FRANCHISING AS A TOOL FOR INCREASING SELF-EMPLOYMENT AND COMPETITIVENESS: CROATIAN EXAMPLES", Ekonomski vjesnik, vol.30, br. 1, str. 181-191, 2017. [Online]. Dostupno na: https://hrcak.srce.hr/183618. [Citirano: 24.04.2019.]

Sažetak
Franchising has been present in the global economy in its current format for more than a hundred years. Companies have used franchising for growing their business and geographical expansion by bridging the distance in partnership with local entrepreneurs. Micro franchising provides a proven business model and a chance for self-employment by exploiting all advantages of franchising on a far smaller scale than traditional franchising. This model also helps potential entrepreneurs with low income to cross certain barriers, establish a sustainable business and create opportunities for new employment with the mentorship of the franchisor. With micro franchising, franchise systems could open locations where franchising in the traditional format would (could) not work and by doing so it could expand their business and gain competitiveness on the market, while at the same time enhancing employment and the development of entrepreneurship.
This paper examines the micro-franchising situation in Croatia and checks if this model of growing business can help in increasing competitiveness of a company and at the same time enhance self-employment. Due to their pioneer work in the field of micro franchising in Croatia, Body Creator and Surf’n’Fries were chosen as practical examples.

Ključne riječi
Franchising; micro franchising; self-employment; competitiveness; Croatia

Hrčak ID: 183618

URI
https://hrcak.srce.hr/183618

Posjeta: 145 *