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Enhancing destination image on tourism brochure of Barru Regency Sulawesi Selatan, Indonesia: A tourism discourse perspective

Muhammad Arfin Muhammad Salim orcid id orcid.org/0000-0002-8660-1944 ; Tourism Polytechnic of Makassar, Sulawesi Selatan, Indonesia


Puni tekst: engleski pdf 163 Kb

verzije

str. 247-257

preuzimanja: 924

citiraj


Sažetak

Along with the growth of tourism, tourism brochure has become the main resource for assessing information about the potential tourist destinations. Hence tourism brochure is a highly significant domain in enhancing destination image, which is posing challenges for the tourism industry. By focusing on the tourism brochure of Barru Regency Sulawesi Selatan, Indonesia, this paper attempts to examine how the tourism brochures portray the tourist attractions of the country. Adopting a discourse approach, the analysis was carried out on both language and visual elements. This paper discusses the lack of research on tourism promotional media, particularly on the effects of language and visual elements in tourism brochure in enhancing the destination's image and reproducing discourses for the tourists. Using discourse analysis, text and visual imaginary from tourism brochures are selected for investigation. Lexical and syntactical choices in the brochures are the focus of textual analysis. Accordingly, main concepts in visual analysis such as modality and salience are also reviewed. The finding shows that language and visual imaginary are the important elements employed in the tourism brochures of Barru Regency, yet do not manage to represent the destination fully.

Ključne riječi

naturalness; discourse; tourism brochure; image; Indonesia

Hrčak ID:

183656

URI

https://hrcak.srce.hr/183656

Datum izdavanja:

30.6.2017.

Posjeta: 1.679 *