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Which attributes are important to tourists in a mature seaside destination? A case of Opatija in Croatia

Ksenija Vodeb orcid id orcid.org/0000-0002-2358-4542 ; University of Primorska, Faculty of Tourism Studies – Turistica, Portorož, Slovenia
Helena Nemec Rudež orcid id orcid.org/0000-0002-1213-4693 ; University of Primorska, Faculty of Tourism Studies – Turistica, Portorož, Slovenia


Puni tekst: engleski pdf 134 Kb

str. 267-269

preuzimanja: 737

citiraj


Sažetak

Tourist's perception of destination attributes provides valuable managerial information for the tourism destination planning process. Destination attributes evaluation assists the management to recognize the tourist's satisfaction and thereby to direct the course of destination competitiveness. Mature seaside destinations suffer from the lack of differentiation, which is corollary of losing position in the competitive tourism market. The present study evaluates the attributes of the seaside destination Opatija from the tourist's perspective. Following this, a sample of 252 randomly chosen tourists were asked to complete a structured questionnaire. Destination attributes were evaluated using the gap analyses and Importance-Performance Analysis (IPA). The study identified four actors of Opatija attributes: destination basic attributes, thematic attractions, culture and local gastronomy and accessibility. On the basis of factor analysis and grand mean values, IPA was designed. Neither factors were identified in Quadrant I Concentrate Here nor in Quadrant IV Possible Overkill. In Quadrant II Keep up the Work were identified Destination basic attributes and Culture and local gastronomy, while in Quadrant III Low Priority were identified Accessibility and Thematic attributes. The results of the research highlight the necessity of differentiated strategic development of destination attributes. The article includes managerial implications of the findings and suggestions for future research in related context.

Ključne riječi

destination competitiveness; destination attributes; tourist satisfaction; attributes evaluation; Croatia

Hrčak ID:

187098

URI

https://hrcak.srce.hr/187098

Datum izdavanja:

29.9.2017.

Posjeta: 1.671 *