hrcak mascot   Srce   HID

Prethodno priopćenje
https://doi.org/10.32985/ijeces.8.2.4

Digital Marketing in the Business Environment

Marin Ištvanić ; Josip Juraj Strossmayer University of Osijek, Faculty of Electrical Engineering, Computer Science and Information Technology Osijek
Dominika Crnjac Milić   ORCID icon orcid.org/0000-0002-9843-9497 ; Josip Juraj Strossmayer University of Osijek, Faculty of Electrical Engineering, Computer Science and Information Technology Osijek
Zdravko Krpić ; Josip Juraj Strossmayer University of Osijek, Faculty of Electrical Engineering, Computer Science and Information Technology Osijek

Puni tekst: engleski, pdf (462 KB) str. 67-75 preuzimanja: 877* citiraj
APA 6th Edition
Ištvanić, M., Crnjac Milić, D. i Krpić, Z. (2017). Digital Marketing in the Business Environment. International journal of electrical and computer engineering systems, 8. (2.), 67-75. https://doi.org/10.32985/ijeces.8.2.4
MLA 8th Edition
Ištvanić, Marin, et al. "Digital Marketing in the Business Environment." International journal of electrical and computer engineering systems, vol. 8., br. 2., 2017, str. 67-75. https://doi.org/10.32985/ijeces.8.2.4. Citirano 09.12.2019.
Chicago 17th Edition
Ištvanić, Marin, Dominika Crnjac Milić i Zdravko Krpić. "Digital Marketing in the Business Environment." International journal of electrical and computer engineering systems 8., br. 2. (2017): 67-75. https://doi.org/10.32985/ijeces.8.2.4
Harvard
Ištvanić, M., Crnjac Milić, D., i Krpić, Z. (2017). 'Digital Marketing in the Business Environment', International journal of electrical and computer engineering systems, 8.(2.), str. 67-75. https://doi.org/10.32985/ijeces.8.2.4
Vancouver
Ištvanić M, Crnjac Milić D, Krpić Z. Digital Marketing in the Business Environment. International journal of electrical and computer engineering systems [Internet]. 2017 [pristupljeno 09.12.2019.];8.(2.):67-75. https://doi.org/10.32985/ijeces.8.2.4
IEEE
M. Ištvanić, D. Crnjac Milić i Z. Krpić, "Digital Marketing in the Business Environment", International journal of electrical and computer engineering systems, vol.8., br. 2., str. 67-75, 2017. [Online]. https://doi.org/10.32985/ijeces.8.2.4

Sažetak
Promotion of products has become an increasingly important component in the new digital age, mostly thanks to digital marketing. The traditional form of marketing is lagging behind digital marketing, which offers users new opportunities like personalized messages or answers to a search query. There are several ways to advertise on the internet, and in this paper, ways and tools will be presented that allow digital advertising as well as their advantages and disadvantages. Specifically, search engine optimization, search engine marketing, display advertising, social networking marketing and e-mail marketing will be discussed. Also, the goal of the paper is to enable more efficient creation and implementation of similar contents in new business environments through an insight into internet advertising, social and business networks.

Ključne riječi
display advertising; e-mail marketing; search engine marketing; search engine optimization; social network

Hrčak ID: 192913

URI
https://hrcak.srce.hr/192913

Posjeta: 1.164 *