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Who relies on mobile payment systems when they are on vacation? A segmentation analysis

María Vallespín ; Facultad de Comercio y Gestión, Department of Business Management, University of Málaga, Spain
Sebastian Molinillo ; Department of Business Management, University of Málaga, Spain
Célia M. Q. Ramos ; Systems and Information Technology, University of Algarve, Faro, Portugal

Puni tekst: engleski, pdf (130 KB) str. 6-18 preuzimanja: 312* citiraj
APA 6th Edition
Vallespín, M., Molinillo, S. i Ramos, C.M.Q. (2018). Who relies on mobile payment systems when they are on vacation? A segmentation analysis. Tourism: An International Interdisciplinary Journal, 66 (1), 6-18. Preuzeto s https://hrcak.srce.hr/197379
MLA 8th Edition
Vallespín, María, et al. "Who relies on mobile payment systems when they are on vacation? A segmentation analysis." Tourism: An International Interdisciplinary Journal, vol. 66, br. 1, 2018, str. 6-18. https://hrcak.srce.hr/197379. Citirano 29.10.2020.
Chicago 17th Edition
Vallespín, María, Sebastian Molinillo i Célia M. Q. Ramos. "Who relies on mobile payment systems when they are on vacation? A segmentation analysis." Tourism: An International Interdisciplinary Journal 66, br. 1 (2018): 6-18. https://hrcak.srce.hr/197379
Harvard
Vallespín, M., Molinillo, S., i Ramos, C.M.Q. (2018). 'Who relies on mobile payment systems when they are on vacation? A segmentation analysis', Tourism: An International Interdisciplinary Journal, 66(1), str. 6-18. Preuzeto s: https://hrcak.srce.hr/197379 (Datum pristupa: 29.10.2020.)
Vancouver
Vallespín M, Molinillo S, Ramos CMQ. Who relies on mobile payment systems when they are on vacation? A segmentation analysis. Tourism: An International Interdisciplinary Journal [Internet]. 2018 [pristupljeno 29.10.2020.];66(1):6-18. Dostupno na: https://hrcak.srce.hr/197379
IEEE
M. Vallespín, S. Molinillo i C.M.Q. Ramos, "Who relies on mobile payment systems when they are on vacation? A segmentation analysis", Tourism: An International Interdisciplinary Journal, vol.66, br. 1, str. 6-18, 2018. [Online]. Dostupno na: https://hrcak.srce.hr/197379. [Citirano: 29.10.2020.]

Sažetak
Despite the growth of mobile phone use in travel planning, the number of tourists that adopt mobile payments (m-payments) is not high. As tourist trust in m-payment has been identified as an essential factor in m-transaction behaviour, this study contributes with a segmentation and a characterization of tourists based on their trust in
m-payments. An online survey of Spanish tourists who use smartphones for travel purposes was conducted to collect the data. Utilizing cluster analysis, the data indicate that heterogeneity exists and that tourists can be classified into three segments depending on their trust in m-payments: tourists with high trust in m-payments, tourists with medium trust in m-payments and tourists with low trust in m-payments. Moreover, in terms of the characterization of these three segments, Pearson´s Chi-square found that they show different demographic characteristics. While tourists who travel for pleasure three or more times per year, men, tourists aged between 25 and 34 and the self-employed are overrepresented in users with high trust in m-payments, tourists who travel for pleasure once a year, women and users older than 45 years of age are overrepresented in users with low trust in m-payments. The segments identified will allow tourism companies to adapt their m-payment strategies.

Ključne riječi
m-payment; trust; segmentation; tourism; cluster analysis; Spain

Hrčak ID: 197379

URI
https://hrcak.srce.hr/197379

Posjeta: 583 *