APA 6th Edition Štulec, I., Petljak, K. i Naletina, D. (2018). S-COMMERCE: HOW TO TURN # INTO $. InterEULawEast, 5 (1), 1-14. https://doi.org/10.22598/iele.2018.5.1.1
MLA 8th Edition Štulec, Ivana, et al. "S-COMMERCE: HOW TO TURN # INTO $." InterEULawEast, vol. 5, br. 1, 2018, str. 1-14. https://doi.org/10.22598/iele.2018.5.1.1. Citirano 28.10.2020.
Chicago 17th Edition Štulec, Ivana, Kristina Petljak i Dora Naletina. "S-COMMERCE: HOW TO TURN # INTO $." InterEULawEast 5, br. 1 (2018): 1-14. https://doi.org/10.22598/iele.2018.5.1.1
Harvard Štulec, I., Petljak, K., i Naletina, D. (2018). 'S-COMMERCE: HOW TO TURN # INTO $', InterEULawEast, 5(1), str. 1-14. https://doi.org/10.22598/iele.2018.5.1.1
Vancouver Štulec I, Petljak K, Naletina D. S-COMMERCE: HOW TO TURN # INTO $. InterEULawEast [Internet]. 2018 [pristupljeno 28.10.2020.];5(1):1-14. https://doi.org/10.22598/iele.2018.5.1.1
IEEE I. Štulec, K. Petljak i D. Naletina, "S-COMMERCE: HOW TO TURN # INTO $", InterEULawEast, vol.5, br. 1, str. 1-14, 2018. [Online]. https://doi.org/10.22598/iele.2018.5.1.1
Sažetak First it was brick and mortar, then it came Internet and retail went online. Just as retailers became accustomed to possibilities of e-commerce, customers switched to their smartphones and m-commerce was commenced. With web advancement into web 2.0, social media gained new dimension thus enabling the emergence of social commerce or s-commerce. Nowadays, more and more consumers utilize social media in purchasing process, from recognizing the need to actual purchase and post purchase evaluation. Retailer who quickly adopts social media can gain multiple benefits. Moreover, if their target customers are young consumers, s-commerce is no longer an option but a must in order to strengthen their brand, tighten the relationship with customers and enhance sales. The purpose of the paper is to present major opportunities of social media for retailers, introduce the new trend in retailing and outline major drivers of s-commerce. The value of paper lies in numerous managerial implications that contribute to better understanding of the way today’s young consumers shop.