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https://doi.org/10.22598/iele.2018.5.1.1

S-COMMERCE: HOW TO TURN # INTO $

Ivana Štulec   ORCID icon orcid.org/0000-0002-6646-505X ; University of Zagreb Faculty of Economics & Business, Zagreb, Croatia
Kristina Petljak   ORCID icon orcid.org/0000-0002-5785-1928 ; University of Zagreb Faculty of Economics & Business, Zagreb, Croatia
Dora Naletina ; University of Zagreb Faculty of Economics & Business, Zagreb, Croatia

Puni tekst: engleski, pdf (210 KB) str. 1-14 preuzimanja: 165* citiraj
APA 6th Edition
Štulec, I., Petljak, K. i Naletina, D. (2018). S-COMMERCE: HOW TO TURN # INTO $. InterEULawEast, 5 (1), 1-14. https://doi.org/10.22598/iele.2018.5.1.1
MLA 8th Edition
Štulec, Ivana, et al. "S-COMMERCE: HOW TO TURN # INTO $." InterEULawEast, vol. 5, br. 1, 2018, str. 1-14. https://doi.org/10.22598/iele.2018.5.1.1. Citirano 28.10.2020.
Chicago 17th Edition
Štulec, Ivana, Kristina Petljak i Dora Naletina. "S-COMMERCE: HOW TO TURN # INTO $." InterEULawEast 5, br. 1 (2018): 1-14. https://doi.org/10.22598/iele.2018.5.1.1
Harvard
Štulec, I., Petljak, K., i Naletina, D. (2018). 'S-COMMERCE: HOW TO TURN # INTO $', InterEULawEast, 5(1), str. 1-14. https://doi.org/10.22598/iele.2018.5.1.1
Vancouver
Štulec I, Petljak K, Naletina D. S-COMMERCE: HOW TO TURN # INTO $. InterEULawEast [Internet]. 2018 [pristupljeno 28.10.2020.];5(1):1-14. https://doi.org/10.22598/iele.2018.5.1.1
IEEE
I. Štulec, K. Petljak i D. Naletina, "S-COMMERCE: HOW TO TURN # INTO $", InterEULawEast, vol.5, br. 1, str. 1-14, 2018. [Online]. https://doi.org/10.22598/iele.2018.5.1.1

Sažetak
First it was brick and mortar, then it came Internet and retail went online. Just as retailers became accustomed to possibilities of e-commerce, customers switched to their smartphones and m-commerce was commenced. With web advancement into web 2.0, social media gained new dimension thus enabling the emergence of social commerce or s-commerce. Nowadays, more and more consumers utilize social media in purchasing process, from recognizing the need to actual purchase and post purchase evaluation. Retailer who quickly adopts social media can gain multiple benefits. Moreover, if their target customers are young consumers, s-commerce is no longer an option but a must in order to strengthen their brand, tighten the relationship with customers and enhance sales. The purpose of the paper is to present major opportunities of social media for retailers, introduce the new trend in retailing and outline major drivers of s-commerce. The value of paper lies in numerous managerial implications that contribute to better understanding of the way today’s young consumers shop.

Ključne riječi
retail; social media; web 2.0; e-commerce; s-commerce; young consumers

Hrčak ID: 203323

URI
https://hrcak.srce.hr/203323

Posjeta: 361 *