Original scientific paper
https://doi.org/10.1080/1331677X.2018.1436451
Understanding workers’ adoption of productivity mobile applications: a fuzzy set qualitative comparative analysis (fsQCA)
Alberto Urueña
; Business Administration Department, Universidad Politécnica de Madrid, Madrid, Spain
Álvaro E. Arenas
; Information Systems and Technology Department, IE Business School, IE University, Madrid, Spain
Antonio Hidalgo
; Business Administration Department, Universidad Politécnica de Madrid, Madrid, Spain
Abstract
Mobile devices such as smartphones and tablets become more present
in our lives every day. Most of these devices use the Android operating
system (O.S.), becoming the most popular O.S. for mobile devices.
For these devices, there is a huge offer of application software that
provides answers to users’ different needs. This study aims to analyse
how combinations of personality factors, sociodemographic variables
and Internet use influence the adoption of productivity mobile apps by
workers. To achieve this, a combination of these variables is analysed
using fuzzy set Qualitative Comparative Analysis (fsQCA.) that allows us to
analyse complex complementarities among factors. The results show the
importance of distinct personality traits – extraversion and agreeableness
– to understand the adoption of these services. Our study also provides
relevant insight for software developers to target segments interested in
the use of productivity software in their mobile devices.
Keywords
Smartphone; mobile service; mobile app adoption; personality; fsQCA; sociodemographic factors
Hrčak ID:
206085
URI
Publication date:
3.12.2018.
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