Prethodno priopćenje
SOCIAL ENTREPRENEUR AS POSSIBLE FUTURE OF CSR AND MEASURING SOCIAL ENTREPRENEURIAL ATTITUDE AMONG STUDENTS
Petra Putzer
; University of Pécs, Faculty of Business and Economics, Pécs, Hungary
Sažetak
CSR is becoming more and more popular and fashionable nowadays, but in many cases the responsible actions or activities are not about serving the social good; these are just simply new marketing tools for companies. At the same time, with the emergence of social entrepreneurs, a possible new vision for the real responsibility seems to emerge. It gives the impression that the new generation of entrepreneurs can save the CSR concept. The aim of the study is to present the concept of a social entrepreneur(ship) and to interpret it in the framework of CSR, and based on these to develop a questionnaire as an instrument for measuring social entrepreneurial attitude. According to the conceptual clarification and the analysis of social enterprises in the entrepreneurial spectrum, I determine what aspects of the social entrepreneurial attitude should be taken into consideration. A questionnaire, which is suitable for measuring university students’ social entrepreneurial attitude, is developed using secondary research. I explored and integrated applied and validated scales for measuring the three main question blocks (entrepreneurial attitudes, social sensitivity, and CSR attitudes). The research has relevant importance both at domestic and international level, the results is going to give the basis and implication for further research connected to deeper analysis and understanding of social enterprises.
Ključne riječi
social entrepreneur; entrepreneurial attitude; social sensitivity; CSR attitude; primary research
Hrčak ID:
220180
URI
Datum izdavanja:
30.4.2019.
Posjeta: 1.653 *