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https://doi.org/10.7906/indecs.17.2.15

Transparency in Public Relations: Evidence from Associations’ Ethics Codes

Matilda Kolić Stanić ; University of Zagreb – University Department of Croatian Studies, Zagreb, Croatia

Puni tekst: engleski, pdf (452 KB) str. 417-429 preuzimanja: 71* citiraj
APA 6th Edition
Kolić Stanić, M. (2019). Transparency in Public Relations: Evidence from Associations’ Ethics Codes. Interdisciplinary Description of Complex Systems, 17 (2-B), 417-429. https://doi.org/10.7906/indecs.17.2.15
MLA 8th Edition
Kolić Stanić, Matilda. "Transparency in Public Relations: Evidence from Associations’ Ethics Codes." Interdisciplinary Description of Complex Systems, vol. 17, br. 2-B, 2019, str. 417-429. https://doi.org/10.7906/indecs.17.2.15. Citirano 20.11.2019.
Chicago 17th Edition
Kolić Stanić, Matilda. "Transparency in Public Relations: Evidence from Associations’ Ethics Codes." Interdisciplinary Description of Complex Systems 17, br. 2-B (2019): 417-429. https://doi.org/10.7906/indecs.17.2.15
Harvard
Kolić Stanić, M. (2019). 'Transparency in Public Relations: Evidence from Associations’ Ethics Codes', Interdisciplinary Description of Complex Systems, 17(2-B), str. 417-429. https://doi.org/10.7906/indecs.17.2.15
Vancouver
Kolić Stanić M. Transparency in Public Relations: Evidence from Associations’ Ethics Codes. Interdisciplinary Description of Complex Systems [Internet]. 2019 [pristupljeno 20.11.2019.];17(2-B):417-429. https://doi.org/10.7906/indecs.17.2.15
IEEE
M. Kolić Stanić, "Transparency in Public Relations: Evidence from Associations’ Ethics Codes", Interdisciplinary Description of Complex Systems, vol.17, br. 2-B, str. 417-429, 2019. [Online]. https://doi.org/10.7906/indecs.17.2.15

Sažetak
The issue of transparency in public relations, or as it is more often referred, the conflict of interest, belongs to the group of the crucial ethical issues. Nevertheless, among scholars, there exist the question of how strict the imperative of transparency should be, not just concerning the cultural differences or the areas in the world where public relations professionals come from. Given the reputation of the public relations profession, which is still partially marked with negative labels, the issue of transparency in self-regulation of professionals in PR is of utmost importance. Aiming to explore the importance of transparency for PR professionals, and how this issue is regulated, the research was conducted through a method of qualitative content analysis based on 13 ethical codes, delivered by 18 major associations of public relations professionals at national and international levels, which belong to the Western Circle: United States, Great Britain, Germany, Austria, Italy, Spain and Croatia. Although the value of transparency is articulated in all ethical codes, there exist some differences, especially if a distinction is made between conflicts of interest and financial interests. In this respect, few differences emerged with regard to the character of membership in associations (individual/corporative/mixed membership), or their type (national or international) and much less within the geographical milieu of the association. The core finding is actually “the struggle” between the principle level and the operational level of transparency in PR-field: is it possible to be “ethically correct” just if PR-professionals announce that they are in conflict of interests and the client has nothing against?

Ključne riječi
transparency; conflict of interests; public relations; ethics

Hrčak ID: 221715

URI
https://hrcak.srce.hr/221715

Posjeta: 150 *