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https://doi.org/10.2478/bsrj-2019-022

Technology Acceptance Model for the Internet Banking Acceptance in Split

Marija Vuković   ORCID icon orcid.org/0000-0002-5383-6587 ; University of Split, Faculty of Economics, Split, Croatia
Snježana Pivac   ORCID icon orcid.org/0000-0001-6646-3524 ; University of Split, Faculty of Economics, Split, Croatia
Duje Kundid ; SeekandHit, Split, Croatia

Puni tekst: engleski, pdf (513 KB) str. 124-140 preuzimanja: 222* citiraj
APA 6th Edition
Vuković, M., Pivac, S. i Kundid, D. (2019). Technology Acceptance Model for the Internet Banking Acceptance in Split. Business Systems Research, 10 (2), 124-140. https://doi.org/10.2478/bsrj-2019-022
MLA 8th Edition
Vuković, Marija, et al. "Technology Acceptance Model for the Internet Banking Acceptance in Split." Business Systems Research, vol. 10, br. 2, 2019, str. 124-140. https://doi.org/10.2478/bsrj-2019-022. Citirano 11.08.2020.
Chicago 17th Edition
Vuković, Marija, Snježana Pivac i Duje Kundid. "Technology Acceptance Model for the Internet Banking Acceptance in Split." Business Systems Research 10, br. 2 (2019): 124-140. https://doi.org/10.2478/bsrj-2019-022
Harvard
Vuković, M., Pivac, S., i Kundid, D. (2019). 'Technology Acceptance Model for the Internet Banking Acceptance in Split', Business Systems Research, 10(2), str. 124-140. https://doi.org/10.2478/bsrj-2019-022
Vancouver
Vuković M, Pivac S, Kundid D. Technology Acceptance Model for the Internet Banking Acceptance in Split. Business Systems Research [Internet]. 2019 [pristupljeno 11.08.2020.];10(2):124-140. https://doi.org/10.2478/bsrj-2019-022
IEEE
M. Vuković, S. Pivac i D. Kundid, "Technology Acceptance Model for the Internet Banking Acceptance in Split", Business Systems Research, vol.10, br. 2, str. 124-140, 2019. [Online]. https://doi.org/10.2478/bsrj-2019-022

Sažetak
Background: In today’s dynamic environment, electronic banking and electronic commerce have become an inevitable aspect of financial services, so the question of acceptance and use of this kind of technology arises. Objectives: The aim of this research is to determine whether the motivation for using the Internet banking in the city of Split, Croatia, can be explained by perceived ease of use and perceived usefulness as the main elements of the technology acceptance model. Methods/Approach: For the purposes of the research, a survey analysis was applied to the sample of 282 working residents of Split. The gender and age structure of the sample was harmonized with the population to make the results more credible. In order to test the research hypothesis, logistic regression models were used. Results: The results confirmed that both elements of the technology acceptance model significantly influence the acceptance of the Internet banking in the city of Split. Conclusions: It is concluded that demographic and economic characteristics and perception of individuals affect the acceptance and use of the Internet banking in the city of Split. The results showed that both elements of the technology acceptance model influence the acceptance of the Internet banking.

Ključne riječi
internet banking; logistic regression; survey analysis; technology acceptance model (TAM)

Hrčak ID: 224564

URI
https://hrcak.srce.hr/224564

Posjeta: 338 *