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The Westernization and Colonization of the African Mind through the Media

Glorija Mavrinac   ORCID icon orcid.org/0000-0001-9659-5675 ; Faculty of Philosophy in Zagreb

Puni tekst: engleski, pdf (430 KB) str. 2385-2400 preuzimanja: 594* citiraj
APA 6th Edition
Mavrinac, G. (2019). The Westernization and Colonization of the African Mind through the Media. In medias res, 8 (15), 2385-2400. Preuzeto s https://hrcak.srce.hr/225460
MLA 8th Edition
Mavrinac, Glorija. "The Westernization and Colonization of the African Mind through the Media." In medias res, vol. 8, br. 15, 2019, str. 2385-2400. https://hrcak.srce.hr/225460. Citirano 29.11.2021.
Chicago 17th Edition
Mavrinac, Glorija. "The Westernization and Colonization of the African Mind through the Media." In medias res 8, br. 15 (2019): 2385-2400. https://hrcak.srce.hr/225460
Harvard
Mavrinac, G. (2019). 'The Westernization and Colonization of the African Mind through the Media', In medias res, 8(15), str. 2385-2400. Preuzeto s: https://hrcak.srce.hr/225460 (Datum pristupa: 29.11.2021.)
Vancouver
Mavrinac G. The Westernization and Colonization of the African Mind through the Media. In medias res [Internet]. 2019 [pristupljeno 29.11.2021.];8(15):2385-2400. Dostupno na: https://hrcak.srce.hr/225460
IEEE
G. Mavrinac, "The Westernization and Colonization of the African Mind through the Media", In medias res, vol.8, br. 15, str. 2385-2400, 2019. [Online]. Dostupno na: https://hrcak.srce.hr/225460. [Citirano: 29.11.2021.]

Sažetak
The presentation deals with the issue of media imperialism and racism in the novel Americanah (2013) by Chimamanda Ngozi Adichie, Nigerian novelist and writer. The paper starts from the position of electronic colonialism theory about danger of seductive media content. Violent media propaganda and transcription of western media content in Nigerian mass media affects the abandonment of African cultural patterns and forcibly changing behaviors of domicile population. Characters in the Adichie’s novel are great example of the mind colonization and westernization that is followed through the media. In the presentation we will show how media imperialism led to racial fetishism and losing pre-colonial values in african society.

Ključne riječi
media imperialism; electronic colonialism theory; racism; mind westernization; Chimamanda Ngozi Adichie

Hrčak ID: 225460

URI
https://hrcak.srce.hr/225460

[hrvatski]

Posjeta: 971 *