Kineziologija, Vol. 32 No. 1, 2000.
Prethodno priopćenje
The impact of transition on sports management
Rajko Šugman
; Faculty of Sport, University of Ljubljana, Slovenia
Jakob Bednarik
; Faculty of Sport, University of Ljubljana, Slovenia
Martina Ferenčak
; Faculty of Sport, University of Ljubljana, Slovenia
Sažetak
The question of marketing management, being one of the most important components of sports management in general, is today clearly one of the key issues of funding sports in the transition countries. Eastern European countries are confronting large problems in financing sport as a result of the per capita Gross Domestic Product in most of them being much lower than the GDP of Western countries. The transformation of their companies is relatively slow (denationalization, moves towards a market economy...), therefore virtually no funding is available from that source to significantly replace the extensive financial resources for sport that came out of the state budgets of the former political system. In part, the same situation applies to Slovenia. Certain answers to global questions of sports marketing in Slovenia have been collected through questionnaires answered to by 156 legal sports entities. We calculated a frequency distribution of those replies separately for each group, and the contingency tables showing the relationships between the groups, while the average of the replies has been calculated with an accompanying analysis of variance. Hypotheses of the differences between groups have been tested with the help of the F test and CHI2 test. Zero hypotheses have been rejected by 5%error. Given that the proportion of funds coming from public sources has been relatively stable in Slovenia (albeit compared to the total 1998 budget it has been decreasing), funds emerging from private sources have been significantly increasing. In the opinion of the respondent legal entities, Slovenian companies can no longer manage to give sufficient financial support to top sports, and are too involved in supporting lower ranked levels of certain sports events, whereas their support for sports for all is very poor. In any event, the future of sports should not be completely left to the marketing rules.
Ključne riječi
sports management, support of sport, Slovenia
Hrčak ID:
256938
URI
Datum izdavanja:
30.4.2000.
Posjeta: 838 *