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Prethodno priopćenje
https://doi.org/10.20901/pm.58.2.05

The Use of Soft Power in Digital Public Diplomacy: the Cases of Brazil and India in the EU

Lidija Kos-Stanišić   ORCID icon orcid.org/0000-0002-9013-6088 ; Faculty of Political Science, University of Zagreb
Viktorija Car   ORCID icon orcid.org/0000-0003-2799-8926 ; Faculty of Political Science, University of Zagreb

Puni tekst: engleski, pdf (455 KB) str. 113-140 preuzimanja: 134* citiraj
APA 6th Edition
Kos-Stanišić, L. i Car, V. (2021). The Use of Soft Power in Digital Public Diplomacy: the Cases of Brazil and India in the EU. Politička misao, 58 (2), 113-140. https://doi.org/10.20901/pm.58.2.05
MLA 8th Edition
Kos-Stanišić, Lidija i Viktorija Car. "The Use of Soft Power in Digital Public Diplomacy: the Cases of Brazil and India in the EU." Politička misao, vol. 58, br. 2, 2021, str. 113-140. https://doi.org/10.20901/pm.58.2.05. Citirano 20.09.2021.
Chicago 17th Edition
Kos-Stanišić, Lidija i Viktorija Car. "The Use of Soft Power in Digital Public Diplomacy: the Cases of Brazil and India in the EU." Politička misao 58, br. 2 (2021): 113-140. https://doi.org/10.20901/pm.58.2.05
Harvard
Kos-Stanišić, L., i Car, V. (2021). 'The Use of Soft Power in Digital Public Diplomacy: the Cases of Brazil and India in the EU', Politička misao, 58(2), str. 113-140. https://doi.org/10.20901/pm.58.2.05
Vancouver
Kos-Stanišić L, Car V. The Use of Soft Power in Digital Public Diplomacy: the Cases of Brazil and India in the EU. Politička misao [Internet]. 2021 [pristupljeno 20.09.2021.];58(2):113-140. https://doi.org/10.20901/pm.58.2.05
IEEE
L. Kos-Stanišić i V. Car, "The Use of Soft Power in Digital Public Diplomacy: the Cases of Brazil and India in the EU", Politička misao, vol.58, br. 2, str. 113-140, 2021. [Online]. https://doi.org/10.20901/pm.58.2.05

Sažetak
The focus of this comparative study is on the use of soft power in the digital‎ public diplomacy of two Global South players, Brazil and India, in EU member‎ states. The main objective of this research is to find out how their embassies‎ use digital diplomacy in communication through their official websites‎ and to identify which soft power resources they dominantly use. Quantitative‎ content analysis and thematic analysis were used to analyze the categories and‎ subcategories on the main menu and special banners on each embassy’s home‎ page, and the associated content. Unlike the Indian embassies, which fully‎ embraced digital diplomacy 2.0, the Brazilian embassies do not utilize the full‎ potential of digital diplomacy and primarily remain reliant on websites only.‎ According to this research, the Brazilian embassies in the EU use film as a‎ dominant soft power resource in their digital diplomacy, while the Indian embassies‎ use yoga as a powerful diplomatic tool. Still, both approaches are not‎ enough to attract European publics. There remains a lot of space for improvement‎ and better usage of soft power resources and digital public diplomacy‎ potentials in communicating the powers of Brazil and India in EU countries.‎

Ključne riječi
Soft Power; Digital Public Diplomacy; India; Brazil; Global South

Hrčak ID: 257160

URI
https://hrcak.srce.hr/257160

Posjeta: 310 *