Izvorni znanstveni članak
https://doi.org/10.37741/t.69.3.6
A Comparison of Tourist Arrivals Among Franchised Versus Independent Hotels: A Case Study from Montenegro
Andrea Kavarić
; University Mediterranean - Faculty of tourism, Podgorica, Montenegro
Silvana Đurašević
; University Mediterranean - Faculty of tourism, Podgorica, Montenegro
Sažetak
The purpose of this article is to review the different influences of franchised hotels and independent hotels on tourist arrivals, length of stay, overnights, and generating markets of tourists to highlight differences between these two business concepts. The data for this study were obtained by MONSTAT, the Montenegrin statistical office, and combined with author calculations. Data are arranged in time series from 2009 to 2018. The analysis reveals significant differences between the influence of franchised hotels and independent hotels in terms of increased tourist arrivals, generating markets, length of stay, and consequently overnights. The findings of this study may support decision-makers in tourism to develop better strategies and action plans that are specifically important in small markets where a lack of space is evident.
Ključne riječi
franchising; hotel; influence; small emerging markets; Montenegro
Hrčak ID:
261833
URI
Datum izdavanja:
3.9.2021.
Posjeta: 874 *