Prethodno priopćenje
https://doi.org/10.32676/n.8.1.1
Eco-friendly Entrepreneurship to Promote Plastic Alternatives
Proma Barua
Rafi Ahsan
orcid.org/0000-0002-8267-867X
Md Tajul Islam
Naima Tasnim
orcid.org/0000-0002-2383-5727
Md Abid Hasan
orcid.org/0000-0001-8505-2376
Sažetak
Plastic production has become a global concern, including in Bangladesh. Among all types of plastic
products, single-use plastic is considered treacherous and the most responsible for damaging the natural
environment. To replace plastics on a daily usage basis, the entrepreneurs of Bangladesh have reiterated
some initiatives to manufacture and promote plastic alternatives. This study aims to assess the market
potential, existing challenges, and users’/customers’ perceptions of the plastic alternative industry in
Bangladesh. Key informant interviews (KIIs) with structured questionnaires were conducted among 15
plastic alternative entrepreneurs and 30 customers through online platforms. The framework analysis
method was used to analyse and interpret the collected data. Despite highlighting some challenges,
plastic alternative entrepreneurs contribute significantly to replacing plastic products, and the market
potential is quite promising for this industry. Moreover, this study portrays an efficacious inclination of
consumer behaviours towards using plastic alternatives. By following the concept of the green economy,
the entrepreneurs of the plastic alternative industry in Bangladesh are gradually able to replace plastic
products and contribute toward building a sustainable city.
Ključne riječi
green economy, green entrepreneurship, plastic pollution, plastic use, sustainability
Hrčak ID:
287421
URI
Datum izdavanja:
17.12.2022.
Posjeta: 935 *