Original scientific paper
https://doi.org/10.5673/sip.61.1.4
Do We Want to Be Involved? Tourism Promotion and the Industrial Heritage of Germans in Vojvodina
Maja Mijatov Ladičorbić
; Faculty of Sciences, Department of Geography, Tourism and Hotel Management, Novi Sad, Serbia
Aleksandra Dragin
orcid.org/0000-0001-8165-8426
; Novi Sad School of Business, Novi Sad, Serbia
Vladimir Stojanović
; Novi Sad School of Business, Novi Sad, Serbia
Lazar Lazić
orcid.org/0000-0001-5293-5105
; Faculty of Sciences, Department of Geography, Tourism and Hotel Management, Novi Sad, Serbia
Bogdan Janjušević
; The Provincial Institute for the Protection of Cultural Monuments, Petrovaradin, Serbia
Adam Carmer
orcid.org/0000-0002-0528-7827
; School of Hospitality & Tourism Management in the MUMA College of Business at USF. Tampa, St. Petersburg, Sarasota-Manatee, USA
Brooke Hansen
orcid.org/0000-0003-3597-4035
; School of Hospitality & Tourism Management in the MUMA College of Business at USF. Tampa, St. Petersburg, Sarasota-Manatee, USA
Abstract
Local community members are considered as one of key stakeholder groups for
sustainable tourism development, not only as service providers, but also as an important part
of a decision-making process in tourism development. In respect to that, this study was focused
on their perceptions of potential tourism activities based on resources that are still not
valued for the purpose of tourism. There is a question whether the local community members
want to be involved and whether they perceive the industrial heritage as beneficial for the
local development. The research was conducted on the example of the industrial heritage in
Vojvodina (Autonomous Province in Serbia, former part of the Austro-Hungarian Empire), characterized by its historical, cultural, technical, architectural, and educational values of the
industrial heritage of Germans as a national minority. The survey research based on the 44-
item SUS TAS scale was conducted on a sample of 300 respondents, between October 2021
and March 2022. The main findings highlight the positive attitudes of the local community
members on sustainable development of the industrial heritage, but also their insufficient
knowledge of values in terms of German industrial legacy within their local environment. The
research results may contribute to experts in the field of tourism and culture for domestic and
international tourism development.
Keywords
industrial heritage; sustainable tourism development; German Heritage; local community members; perception; SUS-TAS scale
Hrčak ID:
303936
URI
Publication date:
29.5.2023.
Visits: 548 *