Stručni rad
https://doi.org/10.70077/et2er.6.2.15
Application of artificial intelligence in project management: analysis of potentials and challenges
Krešimir Jurina
; Veleučilište Baltazar Zaprešić
Branimir Kapulica
orcid.org/0009-0007-2291-3061
; Veleučilište Baltazar Zaprešić
Sažetak
This paper explores the integration of Artificial Intelligence (AI) in project management, focusing on its impact on digital
transformation and process optimization. Decision-making, a critical element for the successful management of
organizations and projects, is significantly enhanced by AI in the contemporary business environment. AI's capabilities
in data analysis, outcome prediction, and decision-making optimization present substantial potential for organizations
to improve adaptability, increase proactivity, and plan future business steps more effectively. AI's role in project planning
and risk management is examined through the lens of predictive analytics and the development of predictive models.
The practical applications of these techniques in risk management are highlighted, showcasing AI's ability to manage and mitigate risks more efficiently. Data analysis, an essential component of decision-making, benefits greatly from AI.
Organizations can process vast amounts of data from various sources, such as internal systems and social media, with
speed and accuracy. This capability allows for the identification of patterns, trends, and hidden connections that might
otherwise go unnoticed. Consequently, data science has become a crucial tool for project managers, enabling faster and
more relevant data collection and processing. The integration of data science with AI technologies in project
management marks a significant advancement in modern leadership and management practices. The practical
application of AI in large organizations such as SAP, Siemens AG, Rimac Automobili, and Infobip provides concrete
examples of its potential to enhance project efficiency. These case studies illustrate how AI can provide a competitive
advantage to managers and their organizations in the contemporary business environment. The deployment of AI in
project management is transformative, offering substantial improvements in efficiency, adaptability, and strategic
planning. The evidence from case studies underscores the value of AI in achieving superior project outcomes and
maintaining a competitive edge in today's dynamic business context.
Ključne riječi
Artificial Intelligence (AI); Data Analysis; Project Management
Hrčak ID:
324087
URI
Datum izdavanja:
19.12.2024.
Posjeta: 690 *