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From Activities to Satisfaction: Analysing Cruise Tourism and Tourist Experiences in Rijeka, Croatia

Dea Dević orcid.org/0009-0006-5659-3580 ; University of Rijeka, Faculty of Tourism and Hospitality Management, Rijeka, Croatia
Daniela Gračan orcid.org/0000-0002-3847-7280 ; University of Rijeka, Faculty of Tourism and Hospitality Management, Rijeka, Croatia
Astrid Zekić orcid.org/0000-0002-6287-0760 ; University of Zadar, Maritime Department, Zadar, Croatia *
Ljiljana Peričin orcid.org/0009-0004-0970-7886 ; University of Zadar, Maritime Department, Zadar, Croatia

* Dopisni autor.

Sažetak

Croatia is becoming a significant cruise destination. The impressive Adriatic coast, historic towns as
well as cultural attractions make Croatia a very attractive destination for cruise tourists. Ports such as
Dubrovnik, Split, and Zadar are popular cruise stops that have registered an increase in the number
of tourist arrivals. Cruise tourism not only enriches passengers’ experiences but also helps local
economies, i.e., it stimulates tourism development as well as other related industries. In this regard,
significant positioning of the city of Rijeka on the cruise market has started recently.
The paper analyses the level of development of cruise tourism in Croatia. The authors give an overview
of the current situation with special emphasis on the city of Rijeka. The main focus of the research are
the activities of cruise passengers in Rijeka. The analysis includes passenger satisfaction as well as
identification of their needs and expectations. The questionnaire results show that, despite some aspects
that need to be improved, the passengers were mostly satisfied with Rijeka as a cruise destination.
The aim of this research is to show that Rijeka has the potential for further development on the cruise
market. A more specific goal is to indicate the importance of improving services and increasing the
attractiveness of Rijeka as a cruise destination.

Ključne riječi

cruise, Rijeka as the cruise destination, passenger activities and satisfaction

Hrčak ID:

330001

URI

https://hrcak.srce.hr/330001

Datum izdavanja:

9.4.2025.

Posjeta: 674 *