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https://doi.org/10.22210/govor.2025.42.09

Ideological metaphor in the speeches of Josip Broz Tito

Anita Runjić-Stoilova orcid.org/0000-0001-5060-2083 ; Filozofski fakultet Sveučilišta u Splitu *
Anamaria Špar orcid.org/0009-0007-1455-920X ; Filozofski fakultet Sveučilišta u Splitu *

* Dopisni autor.

Sažetak

In the analysis of political rhetoric, metaphor is often associated with ideology, pragmatic aims and rhetorical persuasion. The choice of metaphors in combination with other linguistic devices in political speeches can be seen as part of a persuasive strategy. There is a range of approaches available when designing research into political metaphor, e.g., Charteris-Black (2018) proposes a critical metaphor analysis as a method for the analysis and interpretation of metaphor as a tool of ideology. This paper explores how systematic analysis of the Josip Broz Tito’s New Year’s speeches can help us understand how these communist discourse processes are driven by underlying metaphors. Nine speeches from Josip Broz Tito, a Yugoslav communist revolutionary and politician who served in various positions of national leadership from 1943 to 1980, were considered for the analysis. Metaphors were identified, interpreted and explained. The analysis has shown that metaphors are of various source and target domains, the most common domains are current values or danger and risk: truth (our fight for the truth, voice for the victory of the truth), unity (unity is our strongest tool, let’s be united), struggle (liberation from the occupier), construction (let’s build socialism, build a new society) and similar. With these recurrent patterns or conventional metaphors in communicating ideology Tito is creating enemy-images, he is escaping into myth, and he is also creating stereotypes.

Ključne riječi

ideology; communist regime; political discourse; metaphor

Hrčak ID:

341107

URI

https://hrcak.srce.hr/341107

Datum izdavanja:

15.12.2025.

Posjeta: 520 *