Skoči na glavni sadržaj

MIANU Znanost i praksa (SAP) : Časopis za društvene i humanističke znanosti, Vol. 1 No. 4, 2024.

Izvorni znanstveni članak

DIGITAL MARKETING TOOLS IN AGRICULTURE

Branka Stipanović ; Veleučilište Marko Marulić, Knin,
Hrvoje Smoljić ; Fakultet za informacijske študije Novo Mesto *

* Dopisni autor.

Puni tekst: engleski pdf 205 Kb

str. 37-46

preuzimanja: 105

citiraj

Sažetak

The subject of this paper is the application of digital marketing tools, including SEO, content marketing, email marketing, social media, influencer marketing, and viral marketing, within the specific context of the agricultural sector. The topic was chosen with the aim of explaining the potential of digital marketing for transforming business in agriculture. The goal of the paper is to identify key digital tools and performance indicators that are significant for agricultural producers. It highlights the opportunities for enhancing the competitiveness of agricultural producers through digital marketing,
exploring how digital marketing tools can help increase sales, improve branding, and better connect with consumers with the goal of creating a base of loyal consumers.

Ključne riječi

digital marketing; SEO; content marketing; email marketing; social media; influencers; agricultural sector

Hrčak ID:

343982

URI

https://hrcak.srce.hr/343982

Datum izdavanja:

15.4.2024.

Posjeta: 310 *