Izvorni znanstveni članak

https://doi.org/10.54820/entrenova-2025-0065

Reframing Digital Innovation Through Emotional Intelligence: A Human-Centred Concierge Technology in Luxury Hospitality

Zorica Bocić ; Doba Business School, Slovenia
Gregor Jagodič ; Doba Business School, Slovenia

Sažetak

This paper explores the development and implementation of a human-centred digital innovation in luxury hospitality: an internally used Concierge Tool designed by Maistra Hospitality Group. Rather than replacing human services, the platform augments concierge professionals through emotionally intelligent, context-sensitive technology. Drawing on a qualitative methodology that integrates thematic literature review and practice-based case analysis, the study examines how the tool supports personalised service delivery, enhances emotional connection, and preserves cultural authenticity in guest interactions. The findings reveal that when co-created with frontline staff, digital tools can empower rather than displace, aligning with recent scholarship advocating for human-in-the-loop and emotionally aware system design. The paper contributes to emerging debates on ethical AI in service industries. It offers a replicable model of quiet innovation—where technology serves as a discreet, intelligent partner in high-touch experiences.

Ključne riječi

Human-centred design; luxury hospitality; concierge technology; emotional intelligence; digital augmentation; AI ethics

Hrčak ID:

344909

URI

https://hrcak.srce.hr/344909

Datum izdavanja:

1.12.2025.

Posjeta: 146 *