Kineziologija, Vol. 37 No. 2., 2005.
Prethodno priopćenje
The financial management of sports clubs in the czech republic
Eva Časlavova
Pavel Berka
Sažetak
The results of research into the financial resources of sports clubs in the Czech Republic are presented in this article. Our investigation evaluates the structure of sports clubs incomes: the proportion gained from public sources and from the clubs’ own resources. Gifts and sales of advertising facilities represent the largest part of their own private resources, and therefore we investigated this impact on the total income from all sources; furthermore, we investigated the consequential aspects of business relations concerning the sale of advertising facilities as they are fundamental to any sponsorship in the Czech Republic. The concept research corresponds to the practical needs of the top management of sports organizations in the Czech Republic as they are aware of the absence of global information concerning these needs. When preparing their budget these organisations have to plan their costs so that they can be paid from public resources and their own private ones, too. The greater the volume of income, the broader the spectrum of activities that can be offered by a sports club. It requires considerable experience to create one’s own private financial resources, which come mainly from gifts, the sale of advertising media, rented premises, sports activities and enterprise revenues such as transfer of players, etc. The results of the first phase of our research (1996/97) were verified by statistical methods in combination with socio-psychological aspects (comparison of structures, the test of proper identity, the estimate of parameters of the basic complex, socio-professional aspects). This enabled us to generalise the results for all sports clubs.
Ključne riječi
sponsorship; sponsor; gifts; advertising; budget; economics of sports clubs
Hrčak ID:
4134
URI
Datum izdavanja:
23.12.2005.
Posjeta: 4.197 *