hrcak mascot   Srce   HID

Izvorni znanstveni članak

Managing induced tourism image: Relational patterns and the life cycle

Raquel Camprubi ; Faculty of Tourism, University of Girona, Spain
Jaume Guia ; Faculty of Tourism, University of Girona, Spain
Jordi Comas ; Faculty of Tourism, University of Girona, Spain

Puni tekst: engleski, pdf (183 KB) str. 241-258 preuzimanja: 674* citiraj
APA 6th Edition
Camprubi, R., Guia, J. i Comas, J. (2009). Managing induced tourism image: Relational patterns and the life cycle. Tourism: An International Interdisciplinary Journal, 57 (3), 241-258. Preuzeto s https://hrcak.srce.hr/52963
MLA 8th Edition
Camprubi, Raquel, et al. "Managing induced tourism image: Relational patterns and the life cycle." Tourism: An International Interdisciplinary Journal, vol. 57, br. 3, 2009, str. 241-258. https://hrcak.srce.hr/52963. Citirano 28.10.2021.
Chicago 17th Edition
Camprubi, Raquel, Jaume Guia i Jordi Comas. "Managing induced tourism image: Relational patterns and the life cycle." Tourism: An International Interdisciplinary Journal 57, br. 3 (2009): 241-258. https://hrcak.srce.hr/52963
Harvard
Camprubi, R., Guia, J., i Comas, J. (2009). 'Managing induced tourism image: Relational patterns and the life cycle', Tourism: An International Interdisciplinary Journal, 57(3), str. 241-258. Preuzeto s: https://hrcak.srce.hr/52963 (Datum pristupa: 28.10.2021.)
Vancouver
Camprubi R, Guia J, Comas J. Managing induced tourism image: Relational patterns and the life cycle. Tourism: An International Interdisciplinary Journal [Internet]. 2009 [pristupljeno 28.10.2021.];57(3):241-258. Dostupno na: https://hrcak.srce.hr/52963
IEEE
R. Camprubi, J. Guia i J. Comas, "Managing induced tourism image: Relational patterns and the life cycle", Tourism: An International Interdisciplinary Journal, vol.57, br. 3, str. 241-258, 2009. [Online]. Dostupno na: https://hrcak.srce.hr/52963. [Citirano: 28.10.2021.]

Sažetak
The tourism image is an element that conditions the competitiveness of tourism destinations by making them stand out in the minds of tourists. In this context, marketers of tourism destinations endeavour to create an induced image based on their identity and distinctive characteristics.A number of authors have also recognized the complexity of tourism destinations and the need for coordination and cooperation among all tourism agents, in order to supply a satisfactory tourist product and be competitive in the tourism market. Therefore, tourism agents at the destination need to develop and integrate strategic marketing plans.The aim of this paper is to determine how cities of similar cultures use their resources with the purpose of developing a distinctive induced tourism image to attract tourists and the extent of coordination and cooperation among the various tourism agents of a destination in the process of induced image creation.In order to accomplish these aims, a comparative analysis of the induced image of two cultural cities is presented, Girona (Spain) and Perpignan (France). The induced image is assessed through the content analysis of promotional brochures and the extent of cooperation with in-depth interviews of the main tourism agents of these destinations.Despite the similarities of both cities in terms of tourism resources, results show the use of different attributes to configure the induced image of each destination, as well as a different configuration of the network of tourism agents that participate in the process of induced image creation.

Ključne riječi
induced tourism image; image analysis; marketing; tourism agents; Spain; France

Hrčak ID: 52963

URI
https://hrcak.srce.hr/52963

Posjeta: 1.063 *