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Attitudes and purchasing behavior of consumers in domestic and foreign food retailers in Croatia

Ivan-Damir Anić   ORCID icon orcid.org/0000-0003-0179-6410 ; The Institute of economics Zagreb, Zagreb, Croatia

Puni tekst: engleski, pdf (576 KB) str. 113-133 preuzimanja: 11.232* citiraj
APA 6th Edition
Anić, I. (2010). Attitudes and purchasing behavior of consumers in domestic and foreign food retailers in Croatia. Zbornik radova Ekonomskog fakulteta u Rijeci, 28 (1), 113-133. Preuzeto s https://hrcak.srce.hr/54105
MLA 8th Edition
Anić, Ivan-Damir. "Attitudes and purchasing behavior of consumers in domestic and foreign food retailers in Croatia." Zbornik radova Ekonomskog fakulteta u Rijeci, vol. 28, br. 1, 2010, str. 113-133. https://hrcak.srce.hr/54105. Citirano 17.05.2021.
Chicago 17th Edition
Anić, Ivan-Damir. "Attitudes and purchasing behavior of consumers in domestic and foreign food retailers in Croatia." Zbornik radova Ekonomskog fakulteta u Rijeci 28, br. 1 (2010): 113-133. https://hrcak.srce.hr/54105
Harvard
Anić, I. (2010). 'Attitudes and purchasing behavior of consumers in domestic and foreign food retailers in Croatia', Zbornik radova Ekonomskog fakulteta u Rijeci, 28(1), str. 113-133. Preuzeto s: https://hrcak.srce.hr/54105 (Datum pristupa: 17.05.2021.)
Vancouver
Anić I. Attitudes and purchasing behavior of consumers in domestic and foreign food retailers in Croatia. Zbornik radova Ekonomskog fakulteta u Rijeci [Internet]. 2010 [pristupljeno 17.05.2021.];28(1):113-133. Dostupno na: https://hrcak.srce.hr/54105
IEEE
I. Anić, "Attitudes and purchasing behavior of consumers in domestic and foreign food retailers in Croatia", Zbornik radova Ekonomskog fakulteta u Rijeci, vol.28, br. 1, str. 113-133, 2010. [Online]. Dostupno na: https://hrcak.srce.hr/54105. [Citirano: 17.05.2021.]

Sažetak
This paper aims to examine the differences in consumers’ attitudes towards domestic and foreign retailers in Croatia. It segments the consumers based on their attitudes, and examines the differences among the attitude segments relative to their retail patronage behaviour, consumer spending and consumer attitudes towards buying Croatian-made products. The empirical analysis is based on data obtained from consumer survey. The data were analyzed using t-test, chi-square test and ANOVA. The results show that consumers perceive domestic retailers as being similar to foreign retailers on three out of four store attribute factors. Cluster analysis produced three consumer segments: (1) consumers who prefer domestic retailers (28%); (2) consumers who prefer foreign retailers (17%); and (3) indifferent consumers (55%). The significant differences across segments exist in retail patronage, but not in consumer spending behaviour and the attitudes towards buying Croatian-made products. It may be concluded that consumers’ attitudes towards domestic and foreign retailers might predict retail patronage behaviour. When designing retail strategy, managers should take into consideration both consumer attitudes and consumer segments.

Ključne riječi
Consumers’ attitudes; retail patronage; consumer spending; attitudes towards buying Croatian-made products

Hrčak ID: 54105

URI
https://hrcak.srce.hr/54105

[hrvatski]

Posjeta: 12.886 *