hrcak mascot   Srce   HID

Izvorni znanstveni članak

Apparel Shopping Orientation of Female Consumers

Ivan-Damir Anić
Mirela Mihić
Monika Jurić

Puni tekst: engleski, pdf (369 KB) str. 27-56 preuzimanja: 411* citiraj
APA 6th Edition
Anić, I., Mihić, M. i Jurić, M. (2010). Apparel Shopping Orientation of Female Consumers. Privredna kretanja i ekonomska politika, 20 (123), 27-56. Preuzeto s https://hrcak.srce.hr/57095
MLA 8th Edition
Anić, Ivan-Damir, et al. "Apparel Shopping Orientation of Female Consumers." Privredna kretanja i ekonomska politika, vol. 20, br. 123, 2010, str. 27-56. https://hrcak.srce.hr/57095. Citirano 09.12.2019.
Chicago 17th Edition
Anić, Ivan-Damir, Mirela Mihić i Monika Jurić. "Apparel Shopping Orientation of Female Consumers." Privredna kretanja i ekonomska politika 20, br. 123 (2010): 27-56. https://hrcak.srce.hr/57095
Harvard
Anić, I., Mihić, M., i Jurić, M. (2010). 'Apparel Shopping Orientation of Female Consumers', Privredna kretanja i ekonomska politika, 20(123), str. 27-56. Preuzeto s: https://hrcak.srce.hr/57095 (Datum pristupa: 09.12.2019.)
Vancouver
Anić I, Mihić M, Jurić M. Apparel Shopping Orientation of Female Consumers. Privredna kretanja i ekonomska politika [Internet]. 2010 [pristupljeno 09.12.2019.];20(123):27-56. Dostupno na: https://hrcak.srce.hr/57095
IEEE
I. Anić, M. Mihić i M. Jurić, "Apparel Shopping Orientation of Female Consumers", Privredna kretanja i ekonomska politika, vol.20, br. 123, str. 27-56, 2010. [Online]. Dostupno na: https://hrcak.srce.hr/57095. [Citirano: 09.12.2019.]
Puni tekst: hrvatski, pdf (648 KB) str. 27-56 preuzimanja: 2.606* citiraj
APA 6th Edition
Anić, I., Mihić, M. i Jurić, M. (2010). Kupovna orijentacija žena na tržištu odjeće. Privredna kretanja i ekonomska politika, 20 (123), 27-56. Preuzeto s https://hrcak.srce.hr/57095
MLA 8th Edition
Anić, Ivan-Damir, et al. "Kupovna orijentacija žena na tržištu odjeće." Privredna kretanja i ekonomska politika, vol. 20, br. 123, 2010, str. 27-56. https://hrcak.srce.hr/57095. Citirano 09.12.2019.
Chicago 17th Edition
Anić, Ivan-Damir, Mirela Mihić i Monika Jurić. "Kupovna orijentacija žena na tržištu odjeće." Privredna kretanja i ekonomska politika 20, br. 123 (2010): 27-56. https://hrcak.srce.hr/57095
Harvard
Anić, I., Mihić, M., i Jurić, M. (2010). 'Kupovna orijentacija žena na tržištu odjeće', Privredna kretanja i ekonomska politika, 20(123), str. 27-56. Preuzeto s: https://hrcak.srce.hr/57095 (Datum pristupa: 09.12.2019.)
Vancouver
Anić I, Mihić M, Jurić M. Kupovna orijentacija žena na tržištu odjeće. Privredna kretanja i ekonomska politika [Internet]. 2010 [pristupljeno 09.12.2019.];20(123):27-56. Dostupno na: https://hrcak.srce.hr/57095
IEEE
I. Anić, M. Mihić i M. Jurić, "Kupovna orijentacija žena na tržištu odjeće", Privredna kretanja i ekonomska politika, vol.20, br. 123, str. 27-56, 2010. [Online]. Dostupno na: https://hrcak.srce.hr/57095. [Citirano: 09.12.2019.]

Sažetak
The objectives of this paper are to identify the factors of female shopping orientation, determine the female market segments, and analyze the differences among segments in their clothing purchase behavior and demographic characteristics. The data collected by a survey undertaken in the Split-Dalmatia County in Croatia were analyzed using factor and cluster analysis as well as the analysis of variance (ANOVA). Factor analysis generated seven factors of female shopping orientation: Factor 1: trend/interest in clothing; Factor 2: convenient maintenance; Factor 3: quality consciousness; Factor 4: brand/store loyalty; Factor 5: price consciousness, Factor 6: planning/efficiency in shopping; Factor 7: advice-seeking tendency. K-means cluster analysis, based on factors of female shopping orientation, produced five different female segments: (1) quality conscious females, (2) efficiency driven females, (3) fashion-oriented females, (4) indifferent females, and (5) price conscious females. The analysis of variance has showed that there were significant differences among female segments in clothing expenditures and demographic characteristics.

Ključne riječi
purchasing behavior; shopping orientation; segmentation analysis; female consumers; clothing; Croatia

Hrčak ID: 57095

URI
https://hrcak.srce.hr/57095

[hrvatski]

Posjeta: 4.059 *