Izvorni znanstveni članak
Role of the demographic factors in the process of hotel information systems adoption
Ertugrul Tarcan
; Department of Tourism Management, Alanya Faculty of Business, Akdeniz University, Alanya, Turkey
Ergin Sait Varol
; Vocational School of Technical Sciences, Istanbul University, Istanbul, Turkey
Sažetak
With the ever changing business environment of more and innovative competitors, information technologies (ITs) have become a strategic tool for attaining competitive advantages in organizations. The hospitality sector also extensively relies on the hotel information systems (HISs) to improve their organizational outputs. HISs being up to the expectations of the stakeholders have a great potential in achieving higher levels of service quality and satisfaction with lower costs. Hence, it should be taken into account the roles of the factors influencing intention to use (IU) of an information system (HIS) before any such system is applied. Then this study attempts to examine the impact of the demographic factors on employees’ beliefs and intentions of usage related to HISs in the five star hotels context in Turkey. For this assessment, a modified version of the technology acceptance model (TAM) extended with the gender (GEN), age (AGE) and level of education (EDU) variables had been used. Although the affects of demographic variables on TAM constructs were partially approved, this study indicates that demographic variables will be able to be a helpful tool for managers in better understanding the technology acceptance process, and in decision making process for the right choice of HISs.
Ključne riječi
demographic factors; hotel information systems; technology acceptance model; information technology acceptance; Turkey
Hrčak ID:
59325
URI
Datum izdavanja:
2.8.2010.
Posjeta: 2.794 *