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A RISK-INCOME METHOD OF ROYALTY RATE CALCULATION IN CASE OF FRANCHISING

Ivan Kotliarov ; State University - Visoka škola za ekonomiju, St. Petersburg ogranak


Puni tekst: engleski pdf 227 Kb

str. 161-170

preuzimanja: 1.146

citiraj


Sažetak

The present article contains a description of a new method of royalty calculation based on analysis of risk decrease generated by franchisor’s intellectual assets transmitted to franchisees.

Ključne riječi

royalty, royalty rate, franchising

Hrčak ID:

69709

URI

https://hrcak.srce.hr/69709

Posjeta: 1.396 *