Market-Tržište, Vol. 36 No. 2, 2024.

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Puni tekst

Editorial Preface (str. 129-131)

Uvodnik (str. 129-131)

Đurđana Ozretić Došen
Uvodnik

A Conceptual Representation of the Semantic Fields of Responsible Tourism: Implications for Marketing (str. 133-152)

Blas Alcalá García, Carlota Lorenzo Romero, Miguel Ángel Gómez Borja
Prethodno priopćenje

Transforming Customer Experience through Artificial Intelligence: The Marketers’ Perspective (str. 153-167)

Vatroslav Škare
Izvorni znanstveni članak

Exploring the Advantages, Disadvantages, and Nationalistic Dynamics of International-Level Format Popularity of Cricket (str. 169-190)

Ali Hasaan
Izvorni znanstveni članak

An Investigation of Celebrities’ and Influencers’ Credibility Dimensions in Different Generations (str. 191-211)

Danijel Bratina
Prethodno priopćenje

What Drives Users of Social Networking Sites to Forward Fashion Brand Ads? Exploring the Effects of Brand Equity Dimensions (str. 213-227)

Alma Opić
Izvorni znanstveni članak

The Importance of Individual Benefits – Understanding Patient Behaviour in E-Health Adoption (str. 229-245)

József Ráti, Ildikó Kemény, Péter Simon
Izvorni znanstveni članak

Measuring Customer Experience in Mobile Apps: A Systematic Literature Review (str. 247-266)

Erika Lázár, Krisztián Szűcs
Pregledni rad

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