Market-Tržište, Vol. 36 No. 2, 2024.

Table of contents

Full text

Editorial Preface (page 129-131)

Uvodnik (page 129-131)

Đurđana Ozretić Došen
Editorial

A Conceptual Representation of the Semantic Fields of Responsible Tourism: Implications for Marketing (page 133-152)

Blas Alcalá García, Carlota Lorenzo Romero, Miguel Ángel Gómez Borja
Preliminary communication

Transforming Customer Experience through Artificial Intelligence: The Marketers’ Perspective (page 153-167)

Vatroslav Škare
Original scientific paper

Exploring the Advantages, Disadvantages, and Nationalistic Dynamics of International-Level Format Popularity of Cricket (page 169-190)

Ali Hasaan
Original scientific paper

An Investigation of Celebrities’ and Influencers’ Credibility Dimensions in Different Generations (page 191-211)

Danijel Bratina
Preliminary communication

What Drives Users of Social Networking Sites to Forward Fashion Brand Ads? Exploring the Effects of Brand Equity Dimensions (page 213-227)

Alma Opić
Original scientific paper

The Importance of Individual Benefits – Understanding Patient Behaviour in E-Health Adoption (page 229-245)

József Ráti, Ildikó Kemény, Péter Simon
Original scientific paper

Measuring Customer Experience in Mobile Apps: A Systematic Literature Review (page 247-266)

Erika Lázár, Krisztián Szűcs
Review article

Visits: 9.614 *