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CroDiM : International Journal of Marketing Science , Vol. 8 No. 1, 2025.

  • Publication date: 06.03.2025.
  • Published on HRČAK: 10.03.2025.

Table of contents

Full text

Cover pages (page I-I)


Other

english pdf 685kb
Predgovor / Foreword (page III-III)

Damir Dobrinić
Editorial

english pdf 138kb
UTJECAJ IZRAVNE MARKETINŠKE KOMUNIKACIJE NA POTROŠAČE GENERACIJE Z PRI KUPNJI PROIZVODA ZA KUĆNE LJUBIMCE (page 1-18)

croatian pdf 678kb
THE INFLUENCE OF DIRECT MARKETING COMMUNICATION ON GENERATION Z CONSUMERS WHEN PURCHASING PET PRODUCTS (page 1-18)

Samanta Kocijan, Dijana Vuković, Boris Jurič
Original scientific paper

EMOTIONS DURING SOCIAL MEDIA USAGE ACROSS TRAVEL STAGES: DREAMING, EXPERIENCING, AND SHARING (page 19-26)

Ana Čuić Tanković
Original scientific paper

english pdf 314kb
COMPARISON OF AI AND HUMAN AGENT INTERACTION IN PURCHASING DECISION-MAKING PROCESS – PERCEPTION OF CROATIAN CUSTOMERS (page 27-38)

english pdf 296kb
USPOREDBA INTERAKCIJE POTPOMOGNUTE UMJETNOM INTELIGENCIJOM I KONTAKTOM S LJUDSKIM AGENTOM U PROCESU DONOŠENJA ODLUKE O KUPNJI - PERCEPCIJA KUPACA U HRVATSKOJ (page 27-38)

Magdalena Kuštelega, Larisa Hrustek, Iva Gregurec
Original scientific paper

THE INFLUENCE OF DIGITAL TECHNOLOGIES ON CONSUMER BEHAVIOR (page 39-50)

Sanja Bijakšić, Ornela Leko, Boris Martinović
Original scientific paper

english pdf 255kb
ODREDNICE ZADOVOLJSTVA I SUKREIRANJA VRIJEDNOSTI PUTEM PLATFORMI EKONOMIJE DIJELJENJA: ISTRAŽIVANJE STAVOVA GENERACIJE Z (page 51-62)

croatian pdf 297kb
DETERMINANTS OF SATISFACTION AND VALUE CO-CREATION THROUGH SHARING ECONOMY PLATFORMS: EXPLORING THE ATTITUDES OF GENERATION Z (page 51-62)

Marina Perišić Prodan
Original scientific paper

PRIMJENA UMJETNE INTELIGENCIJE U OBRAZOVANJU: STAVOVI MLADIH (page 63-74)

croatian pdf 342kb
APPLICATION OF ARTIFICIAL INTELLIGENCE IN EDUCATION: ATTITUDES OF YOUNG PEOPLE (page 63-74)

Jadranka Ivanković
Original scientific paper

MAXIMIZING PRODUCT PROMOTION THROUGH STRATEGIC COMMUNICATION: THE ROLE OF SOCIAL MEDIA INFLUENCERS (page 75-88)

Marina Gregorić, Danijela Magdalenić, Miljana Simic
Original scientific paper

english pdf 260kb
ISTRAŽIVANJE UTJECAJA STAVOVA I SKEPTICIZMA NA NAMJERU KUPOVINE ZELENIH PROIZVODA U KASNIH ADOLESCENATA U GRADU ZAGREBU (page 89-104)

croatian pdf 453kb
RESEARCH ON THE IMPACT OF ATTITUDES AND SKEPTICISM ON THE INTENTION TO PURCHASE GREEN PRODUCTS AMONG LATE ADOLESCENTS IN THE CITY OF ZAGREB (page 89-104)

Mirko Palić, Petra Sabljić, Barbara Kovač
Original scientific paper

COMPARISON OF ADVANTAGES AND DISADVANTAGES OF CHATBOTS IN MARKETING COMMUNICATION - USING THE METHOD OF SYSTEMATIC LITERATURE REVIEW (page 105-122)

Maja Križanec Cvitković, Ana Globočnik Žunac, Ivana Martinčević
Review article

english pdf 590kb
A NEW FORCE IN THE DIGITAL ECONOMY: DIGITAL TWINS APPLICATIONS AND CHALLENGES (page 123-132)

Marija Kuštelega, Renata Mekovec, Ahmed Shareef
Review article

english pdf 274kb
ULOGA VELIKIH PODATAKA PRI DIGITALNOJ TRANSFORMACIJI USMJERENOJ NA KORISNIKA (page 133-146)

croatian pdf 651kb
THE ROLE OF BIG DATA IN USER ORIENTED DIGITAL TRANSFORMATION (page 133-146)

Ana Kutnjak
Preliminary communication

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