Skoči na glavni sadržaj
  • Datum izdavanja: 06.03.2025.
  • Objavljen na Hrčku: 10.03.2025.

Sadržaj

Puni tekst

Cover pages (str. I-I)


Ostalo


Predgovor / Foreword (str. III-III)

Damir Dobrinić
Uvodnik


THE INFLUENCE OF DIRECT MARKETING COMMUNICATION ON GENERATION Z CONSUMERS WHEN PURCHASING PET PRODUCTS (str. 1-18)

Samanta Kocijan, Dijana Vuković, Boris Jurič
Izvorni znanstveni članak


EMOTIONS DURING SOCIAL MEDIA USAGE ACROSS TRAVEL STAGES: DREAMING, EXPERIENCING, AND SHARING (str. 19-26)

Ana Čuić Tanković
Izvorni znanstveni članak


THE INFLUENCE OF DIGITAL TECHNOLOGIES ON CONSUMER BEHAVIOR (str. 39-50)

Sanja Bijakšić, Ornela Leko, Boris Martinović
Izvorni znanstveni članak


APPLICATION OF ARTIFICIAL INTELLIGENCE IN EDUCATION: ATTITUDES OF YOUNG PEOPLE (str. 63-74)

Jadranka Ivanković
Izvorni znanstveni članak


MAXIMIZING PRODUCT PROMOTION THROUGH STRATEGIC COMMUNICATION: THE ROLE OF SOCIAL MEDIA INFLUENCERS (str. 75-88)

Marina Gregorić, Danijela Magdalenić, Miljana Simic
Izvorni znanstveni članak


COMPARISON OF ADVANTAGES AND DISADVANTAGES OF CHATBOTS IN MARKETING COMMUNICATION - USING THE METHOD OF SYSTEMATIC LITERATURE REVIEW (str. 105-122)

Maja Križanec Cvitković, Ana Globočnik Žunac, Ivana Martinčević
Pregledni rad


A NEW FORCE IN THE DIGITAL ECONOMY: DIGITAL TWINS APPLICATIONS AND CHALLENGES (str. 123-132)

Marija Kuštelega, Renata Mekovec, Ahmed Shareef
Pregledni rad


THE ROLE OF BIG DATA IN USER ORIENTED DIGITAL TRANSFORMATION (str. 133-146)

Ana Kutnjak
Prethodno priopćenje


Posjeta: 0 *