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  • Publication date: 15.04.2025.
  • Published on HRČAK: 20.06.2025.

Table of contents

Full text

Investment in education, socio-cultural, context, and leadership qualities of school principals (page 1-17)

Rasa Nedzinskaitė-Mačiūnienė, Vaida Jurgilė
Original scientific paper


Student career aspirations, behaviour and academic success: the case of students at the universities of Split and Mostar (page 19-29)

Danica Bakotić, Lidija Lesko Bošnjak
Original scientific paper


Relative efficiency of university libraries in Croatia: a window data envelopment analysis approach (page 31-44)

Katerina Fotova Čiković, Antonija Mandić, Tanja Šipek
Original scientific paper


Antecedents of the actual usage of HRIS by employees in WFH and hybrid contexts: Integration of DIT, TAM, and UTAUT (page 45-60)

Shan Jayasinghe, WAS Weerakkody, Uje Daniel Apeji
Original scientific paper


Acceptance of ChatGPT in the communication industry: The role of scepticism in the traditional TAM framework (page 61-75)

Nenad Brkić, Esmeralda Marić
Original scientific paper


Reimagining customer analytics: Empowering a digital business with AI-driven personalisation through ChatGPT (page 77-92)

Pongsakorn Limna, Tanpat Kraiwanit
Original scientific paper


Managing soft skills for an innovative approach to employability (page 93-106)

Rozana Veselica Celić
Original scientific paper


Social skills gap in the Bulgarian tourism industry (page 107-121)

Maya Ivanova, Stanislav Ivanov, Irina Petkova
Preliminary communication


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