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  • Publication date: 12.12.2025.
  • Published on HRČAK: 12.12.2025.

Table of contents

Full text

The relationship between product exposure and sales results (page 1-13)

Ružica Brečić
Review article


reputation management in hotel companies (page 14-27)

Nataša Rupčić, Erik Kalčić
Preliminary communication


Digital transformation and Industry 4.0 and its impact on SME business (page 28-43)

Vesna Novaković, Mirjana Milovanović, Tanja Škorić, Vedran Šupuković
Preliminary communication


A bibliometric analysis of virtual influencers as a trend in digital marketing: insights from WoS (page 44-67)

Iva Gregurec, Larisa Hrustek, Magdalena Kuštelega
Review article


Business analysis of the Reddit platform in the post-COVID economy (page 68-80)

Joško Lozić, Katerina Fotova Čiković
Review article


Main determinants of effective crisis communication in health institutions (page 81-96)

Goran Pejaković, Mladen Čuturić
Review article


Managing change and employee resistance to change (page 112-128)

Maja Daraboš Longin, Klara Rajnović, Dajana Barbić
Review article


Multivariate analysis of macroeconomic heterogeneity among European union countries in 2024 (page 129-150)

Zlatko Čehulić, Rajka Hrbić
Review article


Unveiling hidden challenges in public projects: Leadership through the lens of top-management (page 151-166)

Maja-Marija Nahod, Sandra Matuhina, Martina Vukasina
Review article


The role of strategic planning in innovative financing for adaptation regarding climate change: a case study of municipalities in Bosnia and Herzegovina (page 185-197)

Vesna Novaković, Mirjana Milovanović, Sanel Jakupović, Vedran Šupuković
Preliminary communication


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