Skoči na glavni sadržaj

Market-Tržište , Vol. 21 No. 1, 2009.

  • Datum izdavanja: 08.07.2009.
  • Objavljen na Hrčku: 10.06.2010.

Sadržaj

Puni tekst

Socially responsible marketing decisions - scale development (str. 0-0)

Dina Lončarić
Izvorni znanstveni članak


Psychometric analysis of export market orientation measurement scale in Croatian SME exporters’ context (str. 0-0)

Dario Miočević, Biljana Crnjak-Karanović
Izvorni znanstveni članak


Segments of marketers based on a perceived importance of marketing knowledge and skills (str. 43-54)

Vesna Žabkar, Maja Hosta
Prethodno priopćenje


Effects of selected elements of cause-related marketing program on brand choice (str. 0-0)

Dubravka Sinčić Ćorić, Nataša Kurnoga Živadinović
Prethodno priopćenje


Research of private label development in Croatia (str. 0-0)

Sandra Horvat
Prethodno priopćenje


Small and medium-sized firms top management teams’ decision making in global acquisitions (str. 95-117)

Timothy Kiessling, Michael Harvey, Miriam Moeller
Pregledni rad


Uvodnik (str. 5-6)

Editorial preface (str. 5-6)

Đurđana Ozretić Došen
Uvodnik


Larreche, J.C.: The momentum effect: how to ignite the exeptional growth (str. 125-127)

Martina Dragojević Trcol
Recenzija, Prikaz slučaja


Grbac, B.: Načela marketinga (str. 129-133)

Ivana Tonković
Recenzija, Prikaz slučaja


Posjeta: 24.370 *