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Influence of materialism on life satisfaction

Eda Gurel Atay ; Marketing Department University of Oregon, Eugene, Oregon 97403, USA
Joseph Sirgy ; Department of Marketing Virginia Tech
Melika Husić ; Department of Marketing School of Economics and Business, University of Sarajevo
Muris Čičić ; Department of Marketing School of Economics and Business, University of Sarajevo

Sažetak

This paper builds on Sirgy’s theory of materialism by integrating exposure to materialistic advertising and social infuence into a more comprehensive model. The data collected in Bosnia-Herzegovina showed that exposure to materialistic advertising and social infuence contributes to materialism. Materialism, in turn, leads to the use of all types of standards of comparison (affective- and cognitive-based expectations) to make judgments about the standard of living. As the use of these standards of comparison increases, people start to evaluate their standard of living more negatively and these negative evaluations of the standard of living lead to a dissatisfaction with life.

Ključne riječi

materialism; life satisfaction; TV viewership

Hrčak ID:

67438

URI

https://hrcak.srce.hr/67438

Datum izdavanja:

20.11.2010.

Podaci na drugim jezicima: hrvatski

Posjeta: 2.951 *