Original scientific paper

The University Dress Code

Zoran Tomić ; Faculty of Philosophy, University of Mostar, Bosnia and Herzegovina
Miljenko Musa

Abstract

The intention of this work is to show that „Regulations on Dress Code“ is a neccessary and indispensable part of the University Branding Process. For this purpose the research was undertaken and it includes a number of universities in the West. At the start it determines the meaning of the expression „Dress Code“ in its original form, then points out three levels of importance of the adoption of this Ordinance in writing (individual, institutional and „moderate“). This is followed by the experience of the world that was used in the drafting of this Ordinance, with particular emphasis on universities in the U.S.. The case of the University of Berkley, CA in 1992. is singled out as an example of the need for a written form of the Regulations, when a student appeared completely undress in the classroom. Finally, the draft „Regulations on the Dress Code of the University of Mostar“.

Keywords

Dress Code; University; brand; branding; education

Hrčak ID:

77876

URI

https://hrcak.srce.hr/77876

Publication date:

30.6.2011.

Article data in other languages: croatian

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