Pregledni rad
https://doi.org/10.5673/sip.50.1.3
Consumer Capitalism: Era of the Manufacturing of Consumer Desire
Hajrudin Hromadžić
orcid.org/0000-0002-2176-6465
; Filozofski fakultet u Rijeci, Odsjek za kulturalne studije, Rijeka, Hrvatska
Sažetak
The article examines the character of consumer capitalism in the light of the manufacturing of consumer desire. The problem is not discussed as a mere socio-cultural phenomenon, but also an ideological one. As such, it is placed in a historical context – the beginning of the 1920s, first in the USA and later in the rest of the so-called western cultures. Aspects which turn out to be of crucial importance in an attempt to interpret consumer capitalism are psychoanalysis, the relationship between neo-capitalism and neo-liberalism, ideology of socialism and consumer culture as well as the role of marketing/ advertising machinery in the creation of consumer fantasies.
Ključne riječi
consumer capitalism; consumer desire; marketing; advertising
Hrčak ID:
84211
URI
Datum izdavanja:
28.6.2012.
Posjeta: 5.947 *