Pregledni rad

QUALITY MANAGEMENT SYSTEM IN TRADE - MARKETING INTERNATIONALISATION OF RELATIONS WITH CONSUMERS

Sreten Ćuzović ; Ekonomski fakultet u Nišu
Đorđe Ćuzović ; Faculty of Economics Niš

Sažetak

Th e aim of marketing management is to satisfy the needs and desiers of consumers. A lot of factors have infl uenced the consumers and their purchasing. Besides price and assortment factors there are requerements of consumers ofr the qualitiy of a product. It means that a product should possess physical, chemical, desinning, aesthetic, ecological and other desirable properties that should be expressed before the use of products. Because of thath the quality in use of products. Because of thath the quality in the
theory and practice of managment is beginning to affi rm itself. Th is has been particulary expressed by the introduction of 9000 makes internationalistion of quality system and circulation of goods and services without “physical-fi scal-technical” barrier possible.

Ključne riječi

internationalisation; trade; consumer; quality; marketing; management; ISO 9000(QMS); ISO 14000(EMS); TQM

Hrčak ID:

84681

URI

https://hrcak.srce.hr/84681

Datum izdavanja:

1.6.2012.

Podaci na drugim jezicima: hrvatski

Posjeta: 3.183 *