Library stand in communicating with library users
Librarians nowadays have an emphasized marketing need for presentation of their work. Library should be made visible in its environment, librarians are to be presented as capable of meeting their users' numerous information requirements and achieving recognition for positive characteristics of their profession. A permanent column in a scientific-specialized periodical offers them opportunity for informing and educating the public, so as to form a positive opinion on libraries and library science in general. A large number of librarians invited to cooperate has percieved these features, therefore, with a positive response of readers and users, they have presented their libraries and other information topics to the expert and scientific public.
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