Poslovna izvrsnost, Vol. 7 No. 2, 2013.
Prethodno priopćenje
INTERDEPENDENCE OF SOCIALLY RESPONSIBLE BEHAVIOUR AND COMPANY PERFORMANCE
Pino Ivić
; Cemex Hrvatska d.d.
Dragana Grubišić
; Ekonomski fakultet Sveučilišta u Splitu
Sažetak
This study investigates the interdependence of application of social responsibility concept and performance in the most important regional cement industry in Croatia and the opinions of various stakeholder groups on its effects on social, economic and environmental
components of company operation. The observed company is Cemex Hrvatska PLC. Company performance is analysed through four profitability indicators (Business efficiency) and through KPI indicators (business eff ectiveness). Various stakeholders (executives, managers, neighbouring citizens, local authorities) expressed their opinions on the level of environmental, social, and economic components of socially responsible behaviour in the company in a survey that comprised 506 respondents. The results reveal that the company performance has been enhanced by introduction of socially responsible behaviour. It has realized, even before the set deadlines, all the objectives (effectiveness
indicators), while the efficiency indicators have stagnated and even partly declined, which was to be expected due the global crisis. On the other hand, the opinions of stakeholders differ significantly in their perception of the company social responsibility. The results of application of the social responsibility concept are best graded by executives and managers, then by employees, then the neighbouring population (within 3 km from the factory), while the worst grades are obtained from the representatives of local authorities.
Ključne riječi
socially responsible behaviour; efficiency and effectiveness; stakeholders’ opinions
Hrčak ID:
112692
URI
Datum izdavanja:
20.12.2013.
Posjeta: 3.754 *