Acta turistica, Vol. 24 No. 2, 2012.
Prethodno priopćenje
THE EFFECT OF PERCEIVED QUALITY ON TOURIST BEHAVIOURAL INTENTIONS
Miloš Bigović
; Ekonomski Fakultet, Univerzitet Crne Gore, Podgorica, Crna Gora
Sažetak
By examining the relationship between perceived destination quality and tourist behavioural intentions, the main purpose of the current study, which was conducted in Montenegro, is to provide a basis for designing two universal indicator lists – “eight A’s” and “four R’s”. A empirical validation of the formative model supported the validity of the proposed frameworks. The group of eight destination attributes signifi cantly affects perceived quality of a destination’s offerings, which positively relates to tourist behavioural intention: to return to a destination; to recommend a destination; to retell experiences from a destination; to recall experiences from a destination. These fi ndings provide a better understanding of how to measure perceived quality and behavioural intentions at the tourist destination level.
Ključne riječi
perceived quality; behavioural intentions; tourist destination; formative indicators; Montenegro
Hrčak ID:
114424
URI
Datum izdavanja:
1.12.2012.
Posjeta: 2.561 *