Skoči na glavni sadržaj

Pregledni rad

Mass Media and Perspective of Cultural Identity in Global Society

Sandra Sokolović ; Beograd, Srbija
Sandra Santrač orcid id orcid.org/0000-0002-6438-060X ; Centar za razvoj kulture i društva znanja, Srbija


Puni tekst: hrvatski pdf 358 Kb

str. 230-242

preuzimanja: 940

citiraj


Sažetak

This paper is about of the importance of the perspective of cultural identity that depends on the influence of mass media, journalistic elites and globalization, as well as the relationship between media and management. Media carry with them all important features of an actual socio-economic system. They influence the general social relations in society, whose structure has inevitably generated culture and new management, first of all in mass media.The globalization process conceptually implaes not only organizational structure of mass media but also systematically new position of management in front of which are great challenges in the construction of professional, responsible and economically stable mass media as well as information technologies.

Ključne riječi

management, mass media, culture, cultural identity, information, journalistic elite

Hrčak ID:

114458

URI

https://hrcak.srce.hr/114458

Podaci na drugim jezicima: hrvatski

Posjeta: 1.530 *