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Quantitative Content Analysis of Communication Patterns on Facebook: A Case Study of the Croatian Government

Mato Brautović ; Odjel za komunikologiju, Sveučilište u Dubrovniku, Dubrovnik, Hrvatska
Romana John ; studentica doktorskog studija Sveučilišta u Zagrebu, Filozofski fakultet , Informacijske i komunikacijske znanosti, Zagreb, Hrvatska
Iva Milanović-Litre orcid id orcid.org/0000-0003-3789-4848 ; studentica doktorskog studija Sveučilišta J. J. Strossmayer u Osijeku, Doktorska škola društveno-humanističkih znanosti Interdisciplinarni poslijediplomski doktorski studij Komunikologija, Osijek, Hrvatska


Puni tekst: engleski pdf 232 Kb

str. 45-58

preuzimanja: 1.622

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Sažetak

In the process of involving citizens more deeply in the democratic process, Facebook is becoming an increasingly important tool for governments in policy making. Facebook has the potential to increase political participation, but many governments fail to use it in the right way, because they just share information online and do not engage with their followers/citizens. This paper shows how the Croatian government is using Facebook and the communication patterns resulting from their work. The quantitative analysis of 20,546 posts and 52,311 comments show that communication is one way, rather than interactive. Government users do not follow the 90-9-1- rule of thumb for social networks.

Ključne riječi

social media, Facebook, civic engagement, e-government, communication patterns

Hrčak ID:

118045

URI

https://hrcak.srce.hr/118045

Podaci na drugim jezicima: hrvatski

Posjeta: 3.365 *