Pregledni rad

MASS MEDIA AND POST-MODERN SOCIETY

Dunja Dulčić ; Hrvatsko komunikološko društvo, Zagreb, Hrvatska

Sažetak

All the way trough the history of pre modern and post modern society, the media has been communication tools which were adapting itselves to the social changes, but have always kept their function to maintain the given structure of social power. Nowadays when the society is in transition, media have shown the explicit interest to participate in the structure of the social power. It has ben opened the process of the emancipation of one part of the media, and that process is changing the role of the media in the society, and by that, the social function of the media. That is manifested in the fact that the modern technology has enabled for one part of the media to become free from government control and the big businesses. Media liberated like that are looking for the social power. From this point of view, this essay researches the hypothesis about the mass media and post- mass media as a factor of social structure of the modern society, in the first place Croatian. With the analysis of the literature and the examples from Croatia, the essay researches the hypothesis about the the autonomous influence of the media on the stuctures of the society. Fortified with the modern technology, media has pushing out more and more the strenght of the national state, are weakening the faith in the parlamentarism and the democratic institutions which we have known so far, and are cutting the differences between the global and the local. The effect of that is the erosion of the traditional concepts and values such as authority, hierarchy etc. It is certain that the current media are shaping new social relations, in which for sure free media will encourage the social changes and also participate in redesigned structure of the social power. That revolution is leading to the various interpretations of the given facts, so it becomes difficult to realize what is „objecitve“. Virtual worlds which are surrounding us today are giving a new dimenison to the world and to the reality.

Ključne riječi

mass media; communications; modern and post modern society; power of the media

Hrčak ID:

122447

URI

https://hrcak.srce.hr/122447

Datum izdavanja:

30.3.2014.

Podaci na drugim jezicima: hrvatski

Posjeta: 14.627 *