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Ethics of the Profession of Public Relations - Do Public Relations Affect the Journalism in Croatia?

Ivan Tanta orcid id ; Veleučilište „VERN“, Zagreb
Gordana Lesinger orcid id ; Odjel za kulturologiju, Sveučilište J. J. Strossmayera u Osijeku, Osijek

Puni tekst: hrvatski pdf 496 Kb

str. 540-554

preuzimanja: 2.268



In this paper, we analyse and compare the ethical codes of public relations associations and the ethical codes of journalist associations in order to answer the question of where the boundaries of public relations and journalism lie. Where one ends and the other begins, and the extent to which these two professions overlap and affect each other. To answer our other questions, the paper will use the survey method, content analysis and the interview method to test the opinion on the most violated instruction from the CPRA ethics code. One of the questions we seek to answer is: how present are manipulation and spins in the media? We are also interested to learn whether the public recognises manipulation and spins from the workshops of political parties. We will also investigate the direction in which the profession should develop and the extent of the existing interest among our potential future colleagues.

Ključne riječi

public relations, journalism, ethics, code of ethics, spin, manipulation

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Podaci na drugim jezicima: hrvatski

Posjeta: 3.212 *