Prethodno priopćenje
https://doi.org/10.20867/thm.21.2.6
Gender-choice behavior linkages: an investigation in the hospitality industry
Ugur Yavas
; College of Business and Technology, East Tennessee State University, Johnson City, USA
Osman M. Karatepe
orcid.org/0000-0003-3120-8755
; Faculty of Tourism, Eastern Mediterranean University, Gazimagusa, Turkish Republic of Northern Cyprus, Turkey
Emin Babakus
; Fogelman College of Business and Economics, The University of Memphis, Memphis, USA
Sažetak
Purpose – The purpose of this study is to investigate whether males and females differ on the emphases they place on core service and relational service in choosing a hotel.
Design/Methodology – Data were gathered from the residents of a metro area in the United States. Three hundred and forty-one residents participated in the study. The Del statistic, an undertapped technique, was used.
Findings – The results reveal that male and female guests are essentially the same in the importance they place on core and relational services in choosing a hotel.
Originality of the research – Empirical research about the hotel choice behavior of female guests is scarce. Therefore, this study addresses this underresearched issue.
Ključne riječi
core service; the Del statistic; gender; hotel industry; relational service
Hrčak ID:
149963
URI
Datum izdavanja:
23.12.2015.
Posjeta: 1.508 *