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THE OPPORTUNITIES FOR BROWNFIELD PROJECTS OF HEALTH TOURISM IN HRVATSKO ZAGORJE

Vedran Kruljac ; Specijalna bolnica za medicinsku rehabilitaciju Varaždinske Toplice


Puni tekst: engleski pdf 469 Kb

str. 337-337

preuzimanja: 464

citiraj

Puni tekst: hrvatski pdf 469 Kb

str. 309-337

preuzimanja: 536

citiraj


Sažetak

As an analysis of the data from the existing strategic and planning documents of Republic of Croatia and local and regional governments, this paper presents the first ever published systematization of potentials in health tourism of the region with the longest tradition and highly acknowledged quality in providing health services in Croatian tourism. By examining abandoned and devastated sites in the Krapina-Zagorje and Varaždin County and highlighting their strengths and perspectives, the author has developed a foundation to guide policy-development of tourism and health care system in this part of the Republic of Croatia positioning Hrvatsko zagorje as a thermal-tourism brand dominant in national and competitive in international trade frame.

Ključne riječi

brownfield; health tourism; Hrvatsko zagorje

Hrčak ID:

150639

URI

https://hrcak.srce.hr/150639

Datum izdavanja:

30.12.2015.

Podaci na drugim jezicima: hrvatski

Posjeta: 2.173 *