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Value Preferences of Croatian Citizens as Determinants of Materialism

Ivan Dević orcid id ; Institut društvenih znanosti Ivo Pilar
Filip Majetić ; Institut društvenih znanosti Ivo Pilar
Rašeljka Krnić ; Institut društvenih znanosti Ivo Pilar

Puni tekst: hrvatski pdf 215 Kb

str. 555-576

preuzimanja: 945



The aim of this study is to check the factor structure of The
Material Values Scale, examine the orientation of Croatian
residents towards materialism, examine their basic human
value hierarchy, and to identify and explain the relationship
between values and materialism with control of sociodemographic
characteristics. The survey was carried out on a
representative sample of 1004 adult Croatian residents. The
short version of The Material Values Scale (MVS) (Richins,
2004) was applied for the materialism examination and the
short version of the Portrait Values Questionnaire (PVQ)
(Schwartz et al., 2001) was applied for the value
examination. The results show that possession and
acquisition of goods are mainly not important for Croatian
residents in terms of the main preoccupation in life, and, on
average, they do not believe that consumption leads to
happiness. Croatian residents attribute more importance to
tradition, universalism and benevolence and less to
stimulation and power. In terms of the relationship between
values and materialism, it turned out that ten value types
with control of socio-demographic characteristics explain
16% of the total variance of happiness, as a first measured
dimension of materialism, and 39% of the total variance of
centrality as a second dimension of materialism.

Ključne riječi

materialism, values, residents of Republic of Croatia

Hrčak ID:



Podaci na drugim jezicima: hrvatski

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